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CopyPress Culture

The last few months of CopyPress' life have been all about restoration. We had come to a point in our company lifecycle where we needed to take a hard look at our products and be willing to tear down and rebuild.

As is the case with all restorations, the beginning phase of this process was not fun. We had to destroy and throw away pieces of the company that we once thought had value. We had to shift our attention to other products while attempting to grow sales to support the shift. Our team had to go through major sacrifices during this time. While we were focusing on the restoration process, we lost sight of our cultural growth.

Now that our restoration project is almost complete, our culture has once again become our focus, and with that we would like to share our core values with everyone who has supported our growth.

CopyPress Core Values

  • Humility

    Being self-confident is always important, but self-confidence ends where arrogance begins. There are companies that have managers that think they are more important than staff and believe a customer's role is to yield to their expertise.

    CopyPress constantly strives to empower its employees and its customers alike. Furthermore, we will always respect the opinions of our customers, community, and staff, as we realize that amazing ideas develop from all levels. The day that you forget the value of other people is the day that you become closed to growth opportunities.

  • Community

    To CopyPress, "Community" has several meanings:

    • Our contractor community
    • Our in-house staff
    • Our home base of Tampa
    • The Internet marketing community
    • Our customers

    Each of our communities is vital to our future success. We want to help educate, empower, and inform each of these groups. We want to develop a true sense of unity among each group. We want CopyPress to change and enrich lives, and not just be a company that is focused on profit or offering marketing products.

  • The Customer Always Comes First

    Sometimes business owners think customers exist to help them build their business. We know that we exist to help customers grow their business. We don't just care about our customers, we listen to what they need, and we grow our products based on what we hear.

  • Commitment To Learning And Testing

    We recently launched an education portal for our staff, community, and customers that offers full-scale courses and testing on content marketing, SEO, and other marketing tactics. We also post our webinars and ebooks as resources. We believe that education is power and empowering our staff, customers, and contractors will lead to a stronger CopyPress.

  • Quality Above Profits

    Margins don't make a business; retention makes a business. It's more important to make awesome products that make customers stick around. We put the happiness of our customers ahead of financial gain - 100% of the time, because it is the right ethical and business decision.

  • Impossible Does Not Exist

    Not only did we ban the word "Impossible" from our community, but we also threw out the word "Try" as well. As Yoda said, "Do. Or do not. There is no try."

    If we put all of our other values in play there is nothing we can't do together.

    What's the first major project? Become the market leader in crowd-sourced content marketing.

  • Our Team Is Our Family

    As a team, CopyPress spends more time during weekday hours with each other than their actual families. Our team has been through a lot, and pain causes growth; we have gone through that together and we have stronger because of it.

Meet our Managers

Dave Snyder
CEO, CopyPress

Dave began his career online as a well respected Internet Marketing Consultant. He has spoken around the world on the topics of search marketing and social media, and has consulted for some of the worlds largest companies on the topics. He has also been an educator and writer in past careers.

Dave's passion shifted from a purely marketing focus as he worked with more and more entrepreneurs to build profitable companies, to the creation, construction, and management of startups. This passion was the inspiration behind SteelCast.

Josh Kunzler
Digital Media Manager

You know that kid in elementary school who couldn't help but cover everything he touched in elaborate doodles and comics? That's Josh.

He is a creative thinker with a keen eye for detail and a love for graphic design, UI/UX, and life in general. Josh has created and managed a wide range of projects including infographics, motion graphics, and interactive websites and applications to name a few.

Kyle Zipp
Product Manager

While other kids were learning to type and playing computer games, Kyle was busy building websites. He continued to excel in web development as he worked as a freelancer throughout high school and college. During his sophomore year of attending UCF he discovered that he could do what he enjoyed as a full time career; over the past three years, he has continued to learn and expand his skill set working at SteelCast and CopyPress team as a web developer and product manager.

Lizzie Seedhouse
Production Manager

Born and raised in Sheffield, England, Lizzie moved to Tampa, Florida when she was 18 to follow her dream of playing college football (soccer). After attending Saint Leo University for 6 years she left SLU with a B.A. in Marketing, Minor in Management and a Masters in Business Administration. Her first real job out of college was in the internet marketing industry as a Managing Editor. At CopyPress she's been involved in many different aspects of the company from all around SEO and affiliate marketing to her current position as Production Manager where she oversees production of Digital Media, Content, Connections, and Curation.

Nicole Jones
Marketing Manager

As long as she can remember, Nicole has had an interest in marketing and the science behind it. She attended UCF and USF and graduated with a bachelor's degree in biomedical sciences. Life's serendipities led her to CopyPress where she began as a project manager. Years later, she is happy to have the opportunity to tap into her creative side by managing the marketing efforts of the company. As a numbers nerd, she loves the challenges and excitement of interpreting site analytics and user data.

Raubi Perilli
Community Manager

Raubi starting stealing paper from her dad's office around the first grade. She used it to write stories, make magazines, and draw beaches. So it only made sense when she graduated from high school to head south and become a writer. She moved from rural western Pennsylvania to Florida to attend the University of Tampa where she received a B.A. in Writing. Raubi loves working with the CopyPress Community because she feels just like the other members. She is writer and blogger who wants to learn, grow, create, and love her work.

Stefan Winkler
Stefan Winkler
SVP of Operations

Stefan's service as a Marine combat photographer ignited his passion for telling stories with media. After graduating from UCLA, he directed this passion into helping companies tell stories via Content Marketing. He soon identified a need for technical support of the mediums used to convey online stories. So, he partnered with Tony Wang, creating InfiniteNine, a technical consulting firm. After four years of managing InfiniteNine's Chinese development team, Stefan returned to the U.S. and joined CopyPress. Stefan is now the Senior Vice President of Operations and wakes up every morning stoked to be part of how so many companies are telling their story.

Meet our Investors

Jeroen Seghers

Jeroen's passion for entrepreneurship started at the age of 15, when he started building his first websites. He subsequently founded several companies with a focus on advertising-driven, consumer internet products. Jeroen was involved with the product development and marketing strategy for StartNow, iPhox & Wyzo.

In 2008, Jeroen co-founded Zugo and headed up its UK operations. Zugo was built with the goal to build a one-stop-shop for software publishers to monetize their products through search distribution. Jeroen is also a seed-stage investor and sits on the board of several internet startups around the globe.

Jeroen obtained a Bachelor Degree in Computer Science from Hogeschool Gent, Belgium. At age 22, Jeroen was the youngest executive ever to be admitted to a Master Class (Entrepreneurship and Innovation) at Vlerick Leuven Gent Management School, one of Europe's leading business schools.

Jonathan Beddoes

Jonathan began his entrepreneurial career at school aged 17 when he founded a web-hosting company which sold within it's first year of trading. After developing an early taste of business success, whilst at university Jonathan co-developed a popular music library software application that was subsequently downloaded by over 30,000,000 people. For his post-graduate studies, Jonathan was the youngest person ever to complete a Masterclass in Innovation and Entrepreneurship at the Vlerick Leuven Gent Management School in Belgium.

Following academia, Jonathan joined Zugo in 2008 (a leading search solutions platform and aggregator) that became a cornerstone of distribution for major search engines (most notably for Microsoft Bing). In late 2012, Jonathan left Zugo and co-founded Techtopia, a technology incubator located in the heart of "silicon village" in North West London. Today, Jonathan remains a director of Techtopia, a product visionary, angel investor and an ambassador for the Internet industry.

Mark Hirschfield

Mark is a qualified corporate lawyer with 6 years experience practicing law at leading law firms Berwin Leighton Paisner LLP and Mishcon de Reya. During Mark's legal career, he developed a reputation for being an entrepreneurial internet lawyer advising many successful internet companies. In February 2008, Mark moved out of private practice to concentrate on growing his internet, property and retail interests.

At the early age of 15, Mark founded his first business for which he was awarded a national award of Student Entrepreneur of the Year in 1999. Mark has since founded, managed, invested, advised and sold a variety of companies. In early 2012 Mark exited his investment in Zugo - which grew to become one of the largest distributors for Microsoft's search engine ( Mark maintains several directorships (primarily in the internet and property sectors), makes investments in various projects at seed stage and sits on the board of several start-ups around the world.

Tony Wang

Before joining SteelCast, Tony was the CTO of BlueGlass Interactive, and the founding President of InfiniteNine, a technical consulting firm based in Los Angeles, CA.

Tony has helped launch other successful technical startups. He earned a Bachelors Degree in Computer Science from Purdue University and a Master's degree in Computer Science from the University of Southern California.

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