If we were in an elementary school setting right now, I’d ask the class, “Class, what’s the most important part of online marketing?” And then the class would collectively shout, “LIIIINKS!” Except for Little Jimmy, who would be in the back screaming or drawing on himself with magic marker.
Finding and Using Trending Content to Your Advantage Without Being an Obnoxious Brat
April 25, 2012 By
Taking Pride in Your Words: Creating Content that People Care About
April 5, 2012 By
The writing industry is entirely too hung up on words.
Word counts. Keywords. Wordsmiths. The attraction is a natural one– after all, words are our tools of the trade. Without them, we’d be nothing, right?
Wrong.
CopyPress March Madness: The Ultimate Champion Is…
April 2, 2012 By
You’ve made your voices heard: we’re pleased to announce the first-ever winner of our CopyPress March Madness series is none other than… LISA BARONE! Barone started her road to victory by defeating fellow female Rae “Sugarrae” Hoffman Dolan in our Elite Eight round before moving on to trounce Shoemoney in our Final Four. Finally, Barone [...]
CopyPress March Madness: Championship Round
March 29, 2012 By
We’ve tallied your votes and the results are in!
After two exciting rounds, our final would-be champions are…
CopyPress March Madness: Final Four
March 27, 2012 By
Welcome to the second round of CopyPress’s first-ever March Madness series! We’ve tallied your votes from our Elite 8 round and we’re now ready to reveal the winners you chose!
Introducing CopyPress March Madness: Elite 8
March 23, 2012 By
LET’S GET READY TO RRRRRRRRRRRRUMBLE!
We’re so excited to kick off CopyPress’s inaugural March Madness Tournament! Throughout the series, we’ll be pairing up two legendary industry bloggers in an epic blogging battle to the death….
How to Write Right for You
March 21, 2012 By
Vincent Price. James Earl Jones. Gilbert Gottfried.
If you heard audio clips of those three men speaking, you’d be able to identify them in an instant. These actors all have signature voices– and good writers work in the same way.
SEO Mistakes That Are Costing You Serious Money
March 16, 2012 By
“Hi. I’m Tim Elam. I’m addicted to SEO.” Tim Elam, VP and Chief Technology Officer at Birthdaydirect.com, doesn’t need an intervention for his self-proclaimed addiction to SEO, he needs a pat on the back. His obsession with search engine optimization means that he is an expert in a difficult industry, and we don’t have to [...]
The World of Content Marketing is About to Change: Can Your Company Keep Up?
March 13, 2012 By
The Content Marketing Institute recently asked nine leading experts to predict the future of content marketing in 2015. The results were predictable: experts talked about the rise of mobile publishing, an increased focus on video, and the power of real-time content.
Yet the article pointed to a looming trend on the content marketing horizon, a shifting focus from the blanket “Content is King” mantra. Unless we start embracing relevant, measured content, the King is about to be dethroned.
How Innovation Led to Higher Sales and National Underwear Day
March 8, 2012 By
Last week I opened a blog with this quote, and I’ll do it again. “The best thing about eCommerce is that you can do anything; the worst is that you can do anything.”
At the 2012 IRWD, President of Freshpair.com, Matt Butlein summed up the entire conference — and maybe even the entire industry of eCommerce with that one statement. It reminded us that while we can use innovation to push the boundaries of online marketing, it can be a complex and tricky task to master.
