Archive - 2013

1
Smartphone Users: Use ‘Em or You’ll Lose ‘Em
2
Everything You Need to Know About Marketing You Learned in Science Class
3
For The Love of Football: How Corporate Sponsors Are Staying in the Game
4
The Elements and Principles of Design: A Designer’s Toolbox
5
When Core Values Translate Into Sales
6
CopyPressed Newsletter Recap
7
Pay Attention this Holiday Season and Use the Info for 2014 Marketing
8
Viral Hangovers: When to Let Go of a Successful Campaign
9
How Did Steven Spielberg Predict Facebook Video Ads?
10
There’s No Such Thing as a Part-Time Endorsement Deal

For The Love of Football: How Corporate Sponsors Are Staying in the Game

‘Tis the season for college football and bowl game madness. With extra media and television exposure brings forward brand awareness and money, a lot of money. There are veteran brands[…]

Read More

Viral Hangovers: When to Let Go of a Successful Campaign

When this blog topic came my way I jumped on it. I have witnessed firsthand a company over-abusing a marketing tactic, so I thought I would be able to give[…]

Read More

There’s No Such Thing as a Part-Time Endorsement Deal

One of the most tried and true marketing and advertisement tactics is the involvement of a celebrity spokesperson. What used to be a simple, “keep your face next to the[…]

Read More