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Month: March 2016

Creating a Great White Paper

The white paper is one of the most underused pieces of content in today’s blogging universe. Companies will blog repeatedly but rarely venture into this world of long-form content. White papers […]

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6 Tips for Improving Content Marketing for Entrepreneurs

During their first few years running a business, most entrepreneurs are trying to keep their heads above water. When you’re busy landing your first clients, learning ropes, and making seemingly […]

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How to Create an Effective E-Book

When you want to stand out as an expert in your field, a great e-book can make your brand shine. To position yourself or your business as an industry leader, you’ll […]

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Content Marketing: A Must Have

Why? That question is the most common question clients ask when we discuss content marketing options. Why is this important to my business? Why should we devote more of our budget to […]

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From Branded Content to Content Brands

When you hear or read the words “content marketing,” what comes to mind? Most would start with the obvious contenders of blog posts, original landing page copy, or whitepapers.  That […]

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6 Reasons Why Interactives Should Be Included in Your Marketing Mix

In the world of content marketing, sticking to text-based blog posts or relying on static images won’t fully generate the results you want. Discover how you can supercharge your content […]

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What Does Good Content Marketing Look Like?

Many companies take content marketing poorly, and we could write a book about several examples from 2015. Meanwhile, brands that manage their content marketing well do exist. Find out how […]

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Authenticity: The Only Key to Survival

As marketers make a mad dash for relevant content sources to keep their company’s name swirling in the blogosphere, we caution against any sort of “rinse and repeat” content sources […]

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How to Create and Reuse Evergreen Digital Content

Just as spruce and fir trees stay vibrant and healthy long after you plant the first seeds, evergreen content retains its relevance years after you hit the “publish” button. Evergreen […]

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The “Gig Economy,” and Your Rights as a Freelancer

You work hard. You put in long hours until a project is complete. You use all the powers of your mind, education, and experience to exceed expectations. Why? Because you […]

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