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Month: May 2016

8 Pitfalls to Avoid with B2B Content Marketing

B2B content marketing poses a different set of challenges from consumer-based content. Often the brands are more obscure, and the purchase process requires multiple decision makers. However, good B2B content […]

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8 Tips to Create Valuable Rich Media Assets

As an experienced content marketer, you’re versed in developing copy that captures your audience’s attention and encourages both sales and growth. To give your audience a more personalized and engaging […]

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Trend Jacking Santa: And Then It Went Viral (Podcast)

This week on And Then It Went Viral, we talk to Kelsey Jones , the Executive Editor at SearchEngineJournal.com and the CEO of Moxie Dot . We are going to dig into […]

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Content Ideation: How to Ideate Like a Pro

All great content starts with an idea, whether it’s a subject for a white paper or an emotional hook for an infographic. If you feel like you’re running out of […]

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Content Syndication 101

According to one estimate from Curata, “The target content marketing mix by superstar content marketers is 65% created, 25% curated and <10% syndicated content.” You know how important original content […]

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27 Infographic Templates and Vector Kits to Help You Design Your Own Infographic

Many business owners have learned to create text-based content, a powerful strategy for storytelling. Incorporating other types of media can take your content to the next level by attracting new customers […]

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Teen Steals Wifi and Then Our Hearts: And Then It Went Viral (Podcast)

This week on And Then It Went Viral, I talk to Josh Solomon from the Tampa Bay Times. Josh wrote an article about a teenager in Pasco County whom hacked […]

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How to Succeed With Outsourcing Infographics

Now that you’ve decided to outsource your infographics, what comes next? Acquiring the additional budget is only half the battle, and now you must learn to work well with this […]

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How to Successfully Scale Content in the Travel Space

The ongoing debate in content marketing discussing quality versus quantity isn’t subsiding any time soon, as it shouldn’t. It is important to understand both angles of this debate and look […]

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#OscarsSoWhite Straight Outta Compton for Oscar – And Then It Went Viral

This week on And Then It Went Viral, we talk to Derek Miller and Darrell Moore from CopyPress about a campaign they pushed out during Oscar weekend around the topic […]

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