2017 Digital Marketing Statistics

We all know it’s important to get your facts straight, so CopyPress is here to provide you with a list of great statistics for your reading pleasure. We’ll look at everything from infographics to SEO to video. If these come in handy, you may want to bookmark this page for reference.

Content Marketing

content marketing squirrl

Image via Flickr by Squirrly Limited

  • B2B marketers allocate an average of 28% of their total marketing to budget to content marketing. [source]
  • 72% of B2B marketers cite creating engaging content as the top priority for internal content creators. [source]
  • Only 30% of B2B marketers say their organizations are effective at content marketing. [source]
  • Companies that published 16+ blog posts per month got almost 3.5 times more traffic than companies that published 0 to 4 monthly posts. [source]
  • 200 million people use ad blockers. [source]
  • Content marketing costs 62% less than traditional marketing, but generations about three times as many leads. [source]
  • 80% of people appreciate learning about a company through custom content. [source]
  • 70% of people would rather learn about a company through articles rather than an advertisement. [source]
  • 73% of major organizations hire someone to manage their content marketing strategy. [source]
  • Companies that blog have 97% more inbound links. [source]
  • Websites with blogs have 434% more indexed pages. [source]
  • 14% of bloggers earn a salary through blogging. [source]
  • 61% of US consumers have made a purchase based on a blog post. [source]
  • 77% of internet users read blogs. [source]
  • Small businesses with blogs generate 126% more leads. [source]
  • 81% of U.S. Consumers trust advice and information from blogs. [source]
  • 85% of content marketers cited paid distribution, such as social media, PPC, and native ads as the most effective content marketing tactic above organic efforts. [source]

SEO

  • 71% of B2B researchers start their research with a generic search. [source]
  • 30% of all mobile searches are related to location. [source]
  • The average Google first page result contains 1,890 words. [source]
  • Content with at least one image significantly outperformed content without any images. [source]
  • Business that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name. [source]
  • 27% of websites use WordPress as their development platform. [source]
  • Google handles at least 2 trillion searches per year. [source]
  • Imperva Incapsula found that 51.8% of website traffic is from bots. [source]
  • In 2016, Google generated over $63 billion in net digital ad revenues worldwide. [source]
  • Search is the number one driver of traffic to content sites, beating social media by more than 300%. [source]
  • 70-80% of users ignore the paid ads, focusing on the organic results. [source]
  • 75% of users never scroll past the first page of search results. [source]
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. [source]
  • 93% of online experiences begin with a search engine. [source]
  • Google owns 65-70% of the search engine market share. [source]
  • 70% of the links search users click on are organic. [source]

Video

  • Global IP video traffic will be 28% of all consumer internet traffic by 2020. [source]
  • It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020. [source]
  • One in four consumers lose interest in a company if it doesn’t have video. [source]
  • 83% of marketers would create more video content if they had no obstacles like time, resources, and budget. [source]
  • Video ads are nearly two times as memorable on Twitter than skippable pre-roll on premium sites. [source]
  • Companies that use videos in their marketing grow revenue 49% faster year-on-year than those that don’t. [source]
  • 80 percent of millennials consider video content when researching a purchase decision. [source]
  • 74% of millennials find video helpful when comparison shipping. [source]
  • 59% of millennials skip branded ads on YouTube as soon as they can, while 29% of millennials watch the ad to completion. [source]
  • Video accounts for 12% of digital advertising across mobile and desktop. [source]

Social Media

social media logos

Image via Flickr by Sean MacEntee

  • People spend more than three times time more time watching a Facebook Live video on average compared to a video that’s no longer live. [source]
  • Over 110 years of live video are watched every day on Periscope. [source]
  • Facebook videos notch more than 8 billion views daily. [source]
  • Snapchat users are watching 10 billion videos a day on the application. [source]
  • Facebook sends 82% of social traffic to longer stories and 84% of social traffic to shorter news articles. [source]
  • 91% of marketers are using Facebook ads. [source]
  • Only 21% of businesses use social media for customer support. [source]
  • 27% of marketers will invest less time in Google+ in 2017. [source]
  • 76% of millennials follow companies or brands on YouTube. [source]
  • 86% of people aged 18-29 are social media users. [source]
  • 81% of millennials check Twitter at least once a day. [source]
  • Over 50 million businesses used Facebook Business pages. [source]
  • 75% of male internet users are on Facebook, as well as 83% of female internet users. [source]
  • Over 1 million LinkedIn users have published long-form content on the platform. [source]
  • 93% of Pinterest users use the platform to plan or make purchases. [source]
  • Pinterest drives 25% of all retail website referral traffic. [source]
  • Pizza is the most widely Instagrammed food, directly ahead of steak and sushi. [source]
  • 22% of the world’s population uses Facebook. [source]

Mobile

  • Globally, mobile data traffic will increase eightfold between 2015 and 2020. [source]
  • 85% of advertisers think that the mobile advertising experience is positive for the end user. For consumers, only 47% of them consider the experience to be positive. [source]
  • Mobile is the leading digital platform, with total activity on smartphones and tablets accounting for 60% of digital media time spent in the U.S. [source]
  • 42% of researchers use a mobile device during the B2B purchasing process. [source]
  • 48% of millennials only watch video on their mobile device. [source]
  • Mobile apps convert 100 to 300 percent better than mobile websites. [source]
  • 16% of the world’s smartphone users are blocking ads on the mobile web. [source]
  • 4 out of 5 minutes of social media time is spent on mobile devices. [source]
  • There are more monthly active users on messages apps than social networking apps. [source]
  • 77% of Americans own a smartphone. [source]
  • 51% of Americans own a tablet. [source]
  • 77% of consumers are likely to delete an app if they repeatedly see an irrelevant ad. [source]

Infographics

  • Infographics are liked and shared three times more than any other visual. [source]
  • An infographic is 30 times more likely to be read than a text article. [source]
  • KISSmetrics infographics generated 2,512,596 visitors, 41,359 tweets, 41,142 backlinks, 20,859 likes, and 3,741 unique domains in a two-year span. [source]
  • Publishers that features infographics grow traffic 12% faster than those who don’t. [source]
  • On average, “Infographic” and “infographics” are searched 547,000 tiems per month on Google. [source]

General Digital Marketing

  • Google took down 1.7 billion ads violating its advertising policies in 2016. [source]
  • A website visitor who’s been retargeted with a display ad is 70% more likely to convert [source]
  • Native ads are viewed 53% more than banner ads. [source]
  • Less than 30% of small businesses use web site analytics, call tracking, or coupon codes. [source]
  • Ad blockers resulted in around $22 billion worldwide in 2015. [source]
  • 54% of users don’t click on banner ads because they don’t trust them. [source]
  • In 2016, spending on digital display ads will be higher than spending on search ads, 47.9%. [source]
  • 72% of marketers value data analysis over social media skills. [source]
  • Abandonment emails sent after one hour increase have a conversion rate of 6.33%, compared with emails sent before one hour with a conversion rate of 3.14%, and emails sent one to two hours after, with a conversion rate of 3.41%. [source]
  • 49% of digital customers have been with providers for more than three years compared with 57% who prefer to go in-store. [source]
  • 70% of marketing executives will spend more on marketing technology in 2017. [source]
  • One-third of marketing executives will hire more SEO and content professionals in 2017. [source]
  • Virtual reality revenue is expected to reach $38 billion globally by 2026. [source]

Digital marketing is only getting bigger and bigger, as these statistics make very clear. No matter the medium, businesses are starting to recognize the importance of great digital marketing campaigns. Are there any killer stats we missed? Let us know in the comments.

About the author

Courtni Casanova