Archive - 2017

1
Communication Mishaps Between Clients and Creatives
2
The Power of Infographics
3
B2B Content KPIs: What Are Your Startup’s Goals?
4
Making the Most Out of Your Freelance Relationship
5
9 Ways to Boost Your Content Marketing Game
6
Why Businesses Need the Human Element in Their Copy
7
14 Things CopyPress Loves About Content Marketing
8
B2B Content Marketing
9
What You’re Actually Paying for When You Hire a Freelance Writer
10
10 SEO Tools for Content Marketing

Communication Mishaps Between Clients and Creatives

Communication between clients and creative freelancers does not always go smoothly. A lack of a shared vocabulary, differences in communication style, and the vagaries of the creative process sometimes impede[…]

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The Power of Infographics

With their eye-catching mix of images and data, infographics are a type of digital content whose influence continues to grow. From catching viewers’ attention to calling your audience to act,[…]

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B2B Content KPIs: What Are Your Startup’s Goals?

Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful”[…]

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Making the Most Out of Your Freelance Relationship

There are 53 million people doing freelance work in the United States, thereby accounting for 34 percent of the national workforce. Annually, freelancers contribute an estimated $715 billion in freelance earnings[…]

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9 Ways to Boost Your Content Marketing Game

Content marketing gets stale if you don’t find ways to keep your audience’s attention. Trying new types of content and increasing your existing content’s value can dramatically improve your return-on-investment.[…]

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Why Businesses Need the Human Element in Their Copy

We are in an age where the average website is expected to have great English throughout. Any little flaw, even subtle grammar issues or phrasing, will influence customers and ultimately[…]

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B2B Content Marketing

Business-to-business content marketing has a growing adoption rate from companies that see the inherent value in connecting with other businesses as potential buyers. However, content marketing is a complex area[…]

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What You’re Actually Paying for When You Hire a Freelance Writer

You need content. Whether it’s for an email marketing campaign, an industry report, or your blog, you don’t want to write it so you need to hire a freelance writer.[…]

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10 SEO Tools for Content Marketing

As a content marketer, search engine optimization (SEO) should be an essential component of your workflow. When you want your blog posts, e-books, and whitepapers to get as much exposure[…]

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