Archive - April 20, 2017

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Why Content Marketing Should Be Like Pop Up Video
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6 Unappealing Content Marketing Practices

Why Content Marketing Should Be Like Pop Up Video

The return of VH1’s popular show Pop Up Video (after nearly a nine-year hiatus) this week signifies something content marketers can rejoice in – our audiences love bite-sized content.

Pop Up Video features small snippets of details that appear on the screen in small bubbles. Each blurb reveals details about how the producers and directors made the video, along with facts, figures and trivia about the artist and song. After watching just one episode, viewers have an abundant amount of information to use, share or discuss later.

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6 Unappealing Content Marketing Practices

Content marketing is a sticky area┬áthat has a variety of different content marketing practices to choose from. Search engine algorithms change so fast that the very tactics that were boosting[…]

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