Content marketing is an ever-evolving field where the most successful strategies can change in an instant. It only takes one well-targeted Google update to turn a longstanding approach to content creation on its head. If you’re dedicated to keeping up with the latest approach to content marketing, it’s important to stay current on trending topics and innovative approaches.
One of the best ways you can stay ahead in the area of content marketing is by incorporating a carefully curated selection of conferences in your agenda. Whether you’re willing to travel across the country or you’re looking for something that’s close to home, there’s a good chance you can find conferences you can benefit from. Keep an eye out for these highly-anticipated content marketing events in 2018.
Scheduled for March 8, 2018, the Engage Conference in Portland, Oregon is a one-day event that’s ideal for those who want to pack a lot of info into a small, budget-friendly experience. Topics include content marketing as well as social media, paid media, and SEO. The event’s keynote speakers are Clearlink’s Executive Vice President, Ian Lurie and Senior Manager of Global Engagement at Microsoft, Purna Virji. You can also enjoy sessions from Dave Roth of Emergent Digital, Eli Schwartz of Survey Monkey, Amy Rosenberg of Veracity, and many more.
Image via Flickr by Mark Hak
The SearchLove Conference will take place in San Diego on March 26 and 27, 2018. This conference offers plenty of appeal with its stunning destination at the Paradise Point Resort. This event is heavy on networking. Events include industry drinks at the Baleen Lounge, a SearchLove Party on the Pool Lawn, and a VIP Dinner with a focus on trending online marketing topics.
MarketingSherpa’s 2018 Summit is slated to take place in March in Las Vegas. This event will offer a distinctive focus on hands-on learning. Instead of sitting back and listening, you’ll lean forward and participate. The 2018 summit is expected to offer highlights like professional certification and accredited education. If you learn best by doing, this is an ideal opportunity to dive in and practice a fresh approach to content marketing.
Intelligent Content Conference
The Intelligent Content Conference is all about delivering content that’s well-crafted, carefully targeted, and impressively effective. Sessions focus on helping larger companies tailor their content marketing strategies to make the best use of available technology. In the past, brands like Xerox, IBM, LinkedIn, Content Marketing Institute, Zillow, and Cisco Systems have had a presence at this event.
The 2018 ICC event will take place in Las Vegas from March 20 to 22. Speakers will include Microsoft’s senior marketing manager, Shawna Dahlin; the author of “Global Content Marketing,” Pam Didner; and author Robert Rose of “Killing Marketing.” With the M Resort Spa & Casino as host, this promises to be an engaging experience that’s as entertaining as it is informative. Expect to find laser-focused courses that meet you wherever you currently are in your content marketing journey.
Marketing Nation Summit
The Marketing Nation Summit will take place from April 29 through May 2 in San Francisco. Past conferences have seen keynote speakers like John Legend, Hillary Clinton, Will Smith, and Arianna Huffington. Summit sessions in 2017 included topics such as delivering your brand story, creating a successful email database, and tackling account-based marketing. Expect compelling workshops, presentations, and demonstrations. Attendees can even obtain Marketo certification during the conference.
In 2018, you’ll find MozCon in Seattle from July 9 through 11. During the 2017 event, attendees had the opportunity to explore SEO-based frameworks, customer-driven copy production, and generating conversational marketing copy. Speakers included Krista Seiden of Google, Matthew Barby of HubSpot, and Stephanie Change of Etsy. Keep an eye on this event as the 2018 speakers and workshops roll out over the coming months. This conference explores SEO, analytics, social marketing, content marketing, and more.
Content Marketing World
The 2018 Content Marketing World Conference is scheduled for September 4 through 7 in Cleveland, Ohio. With more than 120 sessions and workshops, this is widely recognized as one of the most comprehensive conferences for content marketers. Its laser focus on content allows attendees to dive deeper into niche aspects of content creation, like integration and measurement.
Keynote speakers will include actor, writer, and producer Joseph Gordon-Levitt, film director and YouTube producer Casey Neistat, and GE CMO Linda Boff. You can expect a diverse selection of activities and events here, including breakouts, networking events, and hands-on labs. Though the full lineup isn’t yet available, the 2018 conference is projected to have over 4,000 attendees, 225 speakers, and more than 123 hours of sessions, entertainment, and keynotes.
Mark your calendar for the 2018 Inbound Conference in Boston from September 4 through 7. With 2017 speakers that included former First Lady Michelle Obama, WWE star John Cena, Pixar president Dr. Ed Catmull, and restaurateur Mario Batali, it’s clear that this is no ordinary conference.
With nearly 300 breakout sessions, nightly entertainment, and ample food and drink, this event has everything you need for that perfect blend of marketing insights and valuable networking opportunities. In 2017, guests got to laugh away the evening with Judd Apatow, grace the conference’s nightly parties, and indulge in delicious food truck lunches while rubbing shoulders with over 21,000 other marketers. This is a massive industry experience that’s worth investing in.
LavaCon Content Strategy Conference
Head to New Orleans from October 21 through 24 for the LavaCon Content Strategy Conference. This event focuses on creating a strong community of content creation professionals with the shared goal of increasing revenue while decreasing the costs associated with this type of marketing. Expect outstanding collaboration and networking opportunities. Though 2018 speakers and sessions have yet to be announced, the 2017 lineup included topics such as content collaboration with subject experts, leadership in technical documentation, and modern analytics.
If you spot a content marketing conference that you’re interested in, register as early as you can. Not only will you secure a spot, you may even enjoy special savings for your proactive approach to improving your content marketing strategy.