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Month: January 2018

How to Use White Papers in Your Marketing Strategy

White paper

Between the worlds of long-form article content and e-books, an additional level often ignored by content marketers exists. White papers are more than articles, but they often lack the length […]

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Content vs Marketing: What YouTube’s New Paid Contributor Guidelines Mean

YouTube has been the largest online video platform for a long time. Beginning in 2005, this massive platform has been hosting videos on every topic under the sun. As the […]

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How Digital Marketing has Changed

Yield Sign

The content marketing industry and digital marketing sphere have changed quite a bit over the past decade, and there’s no sign of the change stopping. Take a look at the […]

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Aligning Your Content Strategy with the Buyer’s Journey

Content marketing is not just about spreading the word about your business; it also has to provide solutions for consumers. By putting yourself in your customers’ shoes, you’ll be able […]

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How to Create a Successful Video Marketing Campaign

Movie Reel

Video content has taken over the internet. From cats falling out of boxes to feel-good videos about solar farms, audiences are demanding more video. This demand has trickled down into […]

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How and Why You Should Use GIFs in Your Marketing

Peanut Butter Jar

Header Image via Flickr by Brian Cantoni GIFs have been around for decades, but they’ve only recently gained popularity as a mainstream tool for communicating thoughts and feelings. When Facebook began allowing […]

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The Differences Between Search Engines

Search Engines

Search Engine Optimization content tends to focus primarily on Google. Considering that Google is typically worth 70 to 80 percent of your total organic traffic and that it creates the […]

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A Finger on the Pulse: How to Keep Up with Your Audience’s Interests

Man Pointing

Keeping tabs on your audience is one of the great challenges of content marketing. What are their needs? What are they looking for when they come to your website or […]

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SEO Checklist for Writing Blogs

Checklist

The world of search engine optimization can seem complicated to marketers without technical backgrounds. What do you mean your posts need schema markups? How is anyone supposed to keep up […]

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Use Content Marketing to Promote Special Events

Confetti

Content marketing is a practical, inexpensive way for you to let people know about your company’s special event, whether you’re having a small gathering for employees, a sale, a conference […]

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