Some people know what they’ve wanted to do with their lives since they were young, but for others, the choice isn’t so obvious. To exacerbate the problem, you’re taxed with choosing what you want to do with the rest of your life when you’re just 18 years old. The good news is that many graduates don’t end up pursuing a career within their major. Instead, they find other paths to success. One of those is content writing. You might think that you don’t have what it takes to become a content writer, but if you pursued one of these college majors, you’re a better candidate than you realize.
Image via Flickr by Jirka Matousek
Ask parents, friends, and family about a philosophy major, and chances are you’ll get the same response: Why that major? To the untrained eye, philosophy is an antiquated major without a clear-cut career path or applicability to other jobs. Evoking visions of Plato or Nietzsche, it seems more like a practice in contemplation or a hobby rather than something that can make you a living.
However, philosophy gives you both tangible and soft skills that can make you an excellent online marketer or content creator. The most attractive attribute is creativity. Philosophy teaches you to think from different angles and apply the ideas to aspects of your life. When you relate these same ideas to content, you can build valuable blogs, webpages, and press releases that stand out to customers, bloggers, and others. This creative approach to writing also helps you avoid writer’s block, or at least keep yourself out of a rut.
Business is one of the most popular fields, and with good reason. A business degree is highly versatile and gives you a well-rounded insight into every aspect of business, including finance, accounting, management, and marketing. Yet not everyone wants to work for a large corporation or deal with figures all day. Fortunately, a business major might qualify you as an excellent writer.
Business writing teaches you to trim the fat, which is a vital aspect of content writing. Getting straight to the point enables you to bring more ideas to an article, while also making it more accessible to readers of different ages, education levels, and backgrounds. Your ability to cut needless words or content can also help you improve other types of occupational writing, such as emails and memos.
You might have obtained a public relations degree because of the sector’s fast pace and diversity of work. What you may not have figured is that it’s one of the most writing-intensive careers on the planet. Acting on behalf of your client, you formulate a strategy to keep the company in a favorable light to consumers. Excelling in this field takes plenty of creativity and hours upon hours of writing.
Because you’re constantly writing for clients, you build a close-knit relationship that allows you to communicate with both clients and the public. This one-two punch makes you the ideal person for content writing, allowing you to present companies in a positive light while making the content appealing to readers.
Understanding the human mind and how it processes information is integral to mental health, and a psychology degree can give you the knowledge you need to help others with mental problems. However, this major also gives you some insight into what drives a person to read a certain article or buy a particular product.
Armed with this information, you can construct engaging content and stories that attract notice in target audiences. Just as the human mind is constantly changing, your content can appeal to a range of viewers, depending on the client and the subject matter.
At its core, a finance degree trains one to interpret financial information that enables organizations to make decisions about their products, personnel, and operations. It’s a highly mathematical major, and most of the time, a finance professional can expect to crunch numbers and develop presentations to explain these numbers to other departments.
Although math is central to finance, writing is another important skill in the major, simply because you’re trained to adequately explain ideas, formulas, and other jargon to those outside of the field. This translates beautifully to content writing. When a client needs to describe something to consumers that’s difficult to grasp, a finance major’s background can make sense of it in a way that others will understand.
Marketing goes hand-in-hand with content writing. It uses your creativity, yet spins it in a way that helps grab and retain customers. For a marketing major, content writing and copy writing are second nature and will feel like a natural transition from the classroom into the workforce. Content writers who previously worked in marketing are also in a unique position to continue their relationship with clientele if they plan on starting a freelance career.
History is the study of past events and changes over time. While you can’t change the past, you can cause it to impact the future, especially in your content creation. When you’re suffering from a bout of writer’s block, use your knowledge of history to inspire you. When you pull from your past experiences or knowledge of history, you can provide valuable, alluring content that can appeal to others who have had similar experiences. You might also find ways to tie history lessons into your writing that make the content leap off the page and attract more readers.
Psychology is integral for understanding individuals, but sociology helps you interpret the actions of a group of people. When you understand the thoughts of a group, you have a vital tool to construct effective content. Instead of appealing to individuals, you can write for a larger audience, enabling you to reach more people to sell a product, service, or idea.
Choosing a college major is an integral part of your life, but it doesn’t have to define your career path or success. If you’re thinking of changing careers or you’re just starting a new one, these majors could mean that you’re a perfect fit for the world of content creation.