It is abundantly clear that timely, unique, relevant copy is a great way to boost hits and retain website visitors. The only way to get that content is to find reliable copywriters who have a good deal of experience in addition to strong writing skills. But how do you find great copywriters?
Finding Strong Writers
The good news is that there are plenty of talented copywriters out there. There are some who make 100% of their income through copywriting contracts and projects. There are others who work in the field of communications in general and pick up copywriting jobs as a way to boost their income. Some English teachers work as copywriters in their spare time and during summer vacations. There are even people who have degrees in technical writing who have spent 2 to 4 years prepping for a career in this exact field.
Copywriter or Content Specialist?
Some companies choose to hire copywriters to manage the content on their sites. Others let content companies manage this for them. There are a number of benefits to working with a company that specializes in delivering content. First of all, you will never have to worry about staffing, as the content company will take care of this for you. Second, the specialists will be able to help you develop content campaigns that will best serve your site.
A content specialist can also assist you in the process of launching a new business or a new branch of your current business by preparing content in advance. This will allow you to increase the value of your website immediately. Instead of starting small and growing, you can present a site that is thoroughly realized and attractive to visitors.
Questions to Ask When Hiring Copywriters or Companies That Specialize in Content
Here are a few questions to ask when shopping around for a content source:
1) How long have the writers been working as copywriters? Also, what kind of training have the writers completed?
2) Where can you see samples of the content that the copywriters have produced?
3) What kind of turnaround time can you expect?
4) If the content requires revision, how will this process be handled?
5) How has the copywriter/content specialist helped other clients to meet strategic goals? Furthermore, are they able to come up with creative solutions to meet these goals?
These key questions, and the answers that you receive, should be very useful in identifying the best copywriters or content companies for your website.
Great Minds Think Alike; Creative Minds Think Differently
When culling content for a project, it is often advisable to work with a strong team of writers rather than just one writer. While strong writers will all be able to deliver content that will benefit your project, they are all likely to come up with unique creative responses to your requirements. Very small projects that only require a few pages of content can certainly be managed by a single writer, but consider working with a team for larger projects or projects that will require new content on an ongoing basis.