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All About Content Amplification

Amplifier

Companies are investing more and more resources to create great content, which means that the competition for readers is always rising. Content amplification is a powerful way for content creators to reach a wider audience and let more people know about their websites and blogs. It’s a way to strengthen the signals your posts send, and it uses several techniques. Here are some useful tips for excellent content amplification.

Make Your Content Helpful

Focus on your content hub, your company’s main industry. For example, a furniture store can give people tips about decorating and choosing comfortable furniture and reliable appliances. However, you shouldn’t write a lot about wallpaper, carpeting, or flooring if your business doesn’t sell or install those products.

Use a blog or an FAQ page on your website to answer the most common questions from potential customers. When you write the beginning of an article, include a short answer to a question your readers might search for or the definition of a term they might look for information about. If Google shows part of the article as a snippet in search results, lots more people are likely to visit your website.

Share With Social Media Influencers

Image via Flickr by Free For Commercial Use (FFC)

Use personal outreach to make social media influencers feel special. You should develop long-term relationships with your peers, partners, suppliers, and distributors. Some influencers may ask for compensation, while others will ask you to include affiliate links or ads on your website. Remember, networking is easiest when you help others before you need to ask them for favors. Your followers on social media can also help you by sharing your content with their friends and families.

If your content is about recent news or new research, you can often contact journalists or bloggers with large social media followings. Many people will be happy to post one or more of your articles, expand your pool of readers, and get the word out about your business in exchange for attracting more readers to their sites.

Use a Variety of Social Media Platforms to Amplify Your Content

When you post your articles on a variety of websites, you increase the chances that readers will see your content, share it with others, and buy products from your business. Participate in discussions, answer questions from readers, and share other people’s quality content before you share your own. The best content gets up-voted and shared, so it receives better visibility.

Some of the most extensive content amplification sites are Reddit and QuoraMany business associations also curate member content, and smaller communities within popular social media networks like LinkedIn groups and Facebook pages can help you build greater visibility and also assist your peers. Start your own groups or join the existing groups in your field. Be an active participant in as many groups as possible. You should also use smart social buttons on your website to increase your likes, shares, and follows. They’re a great way to remind people to visit your social media sites.

Come Up With Catchy Headlines

A great headline can make a big difference between a popular article and obscure content that only a small number of people read or share. Better headlines encourage the people who visit your website to spend more time there and return regularly. Keep your headlines simple and mention the main benefits of your posts. Tell people about interesting news and recent or upcoming events as often as possible. Questions or numbered lists also make excellent headlines, and an image or an infographic near your headline will increase the number of clicks you get as well.

Use Paid Social Amplification

With paid social amplification, you can promote your post easily on multiple channels. Some of the most popular paid options include Twitter, Google +, and Facebook ads. You can also import your email list into Facebook’s Audience or create dynamic display ads on Adwords. LinkedIn can help you connect with potential suppliers and clients.

Visually appealing, humorous messages are most likely to hold the attention of audiences. You should test a variety of advertising options based on your desired audience, your objectives, and the primary focus of your content. The average customer or client will need to visit your website and check out your recent posts several times before deciding whether or not to buy your products or services. Try to avoid popup or other ads that can interrupt and annoy readers. The ads you use should be interesting and relevant to your content.

Follow Up on Your Stories 

Instead of spending lots of time researching different topics, write a series of articles about the same subject or a few related issues. Having a significant amount of information on a subject also makes people less likely to read or skim just one article and then move to another website. You should update older articles to keep getting new readers months or even years after you first post them. Place a note after your article’s title to let people know when it was updated last. When you post new information, send clients and regular readers an email to let them know that your site offers new material.

Give Great Incentives

Offer discounts, exclusive content, or a chance to win a prize to people who friend you on Facebook, follow you on Twitter, subscribe to your email list, or engage with your content in other ways. Your website and social media pages should be entertaining places for you to learn interesting information and participate in a community with your fellow customers.

Content amplification lets small companies compete with huge corporations, and any size company can seem trustworthy and approachable. Building your brand makes more people interested in your content, and, in turn, making engaging content can help you build your business. When customers rely on your company for information, they are more likely to make purchases, too. Promoting your content online is the best way to attract new customers and keep current customers coming back.

About the author

Laura Adkins