If you’ve spent any time researching search engine optimization, you’ve likely come across the term “content is king.” This is simply true. It doesn’t matter if you’re optimizing for Google, Bingahoo, or some other group — the search engines care more about the content itself, and less about gimmicks like keyword saturation or meta. Here are some key components of modern SEO:
Keywords have been at the epicenter of search engine optimization since the Internet became public. While you shouldn’t put too much weight on this one element, appropriate use of keywords will still play an important role in your site’s ranking. Further, appropriate research into popular key phrases can help broaden your traffic base.
While many of the visitors on your site won’t look through your web code, they’re likely to see its impact nonetheless. The coding that provides your page title and meta description are shown on the search engines while tags like the h1 header will have a visual impact on the site. It’s important to SEO that you optimize the code of your website, including your title, description and headers, around your keywords.
You need to be certain that your keywords are placed in locations seen as more relevant to the search engines. When optimizing for Google, for example, it’s best to use your major keyword in the first 50 words of content. While the exact rules vary, appropriate placement of the keywords at essential spots throughout the page is one of the biggest factors to keyword relevance.
Latent semantic indexing, also known as LSI, has replaced the idea of saturation when it comes to optimizing for Google and the other search engine giants. But what exactly is LSI?
LSI is a technology that allows the search engines to understand the context and category of web pages. In other words, it can tell what your page is about thanks to synonyms, related words and phrases, and variants of your keywords being used. Without appropriate use of LSI, you will see substantially diminished results.
Keeping up with the Times
Search engine optimization is not a static industry. There are important changes released several times per year and techniques must adapt quickly. The unfortunate reality is that many still rely on methods that should have been buried long ago. Saturation perished as a key element of optimization back in 2006, and meta keywords died even before that. Those who use even older techniques, such as keyword stuffing, may even find themselves blacklisted by the major search engines.
While some aspects of optimization will have to happen outside of your web page, having high-quality core content is a necessary foundation to any other SEO work.