Fresh Pressed: 4/8/2014

Today’s Category: Connections The Rules of Link Building – Whiteboard Friday Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today’s Whiteboard Friday, Cyrus Shepard calls […]

Native Advertising has Infiltrated the Comments Section

We’ve all but accepted that we’re entering the era of paid reach on Facebook and that our brands need to pay if they want to be seen, but is this a trend that’s spreading across the Internet? In the next few years, will we evolve almost entirely into a pay-to-play model for social, on blogs, […]

Fresh Pressed: 4/7/2014

Today’s Category: Content Creation 7 Tips On Writing A Conclusion That Works Are you clueless when it comes to writing a conclusion? Many bloggers are so concerned with crafting captivating headlines and ensuring the body of the post has enough meat to satisfy readers’ hunger that they forget a critical part of a post: the […]

Hand Off Social Media to Your Customer Service Department

As social media evolves, it’s starting to seep into other departments. No longer are the Twitter and Facebook accounts run by a lone social manager who pours over analytics and Tweets replies to fans throughout the business day. These sites are monitored 24/7 by customer service representatives deep in the trenches. A recent article by […]

Fresh Pressed: 4/4/2014

Today’s Category: Miscellaneous Marketers: Put Down the Fire Hose I recently attended a training session on effective messaging, led by Oratium, a team dedicated to improving communication. (Disclaimer: I am not affiliated with Oratium, nor will I receive any compensation for this post.) The two-day event left me with a lot of great information, but […]

Brands Will Support Whatever Political Agendas Increase Sales

Earlier this week we looked at Guido Barilla’s anti-gay comments and the immediate responses by Buitoni and Bertolli. Unlike J.C. Penney and Oreo, those last two pasta brands don’t exactly spring to mind when you’re rattling off corporate advocates of the LGBTQ community. This is because they merely jumped on the bandwagon in the wake […]

Rising Posts and the Weekly CopyPressed Newsletter

Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured last week: Mapping Out the Flow of an Idea into a Conversion During the content creation process, it’s easy to get overwhelmed with ideas and lose focus. This is […]

Fresh Pressed: 4/3/2014

Today’s Category: Conversion The Guide to Effectively A/B Test Your Email Creative Visuals are an essential aspect of your marketing campaigns, especially when it comes to your email messaging on behalf of your organization since 40 percent of people respond better to visual information over plain text. Since visuals are an important factor in the […]

Fresh Pressed: 4/2/2014

Today’s Category: Curation Oh! The Things You Can Do … With Hootsuite! I think it is time to take a deeper look into all you can achieve with Hootsuite. I know I am often guilty of simply using Hootsuite to schedule and respond quickly to tweets and posts. But there’s so much more on offer! […]

Anti-Gay Comments: A Tale of Two Opportunists

Update: Brendan Eich stepped down shortly after writing this, Mozilla issued and apology to all offended parties.  When Thorsten Heins was appointed CEO of Blackberry in early 2012, the company’s stock went down. The shareholders questioned his ability to lead or turn the struggling tech company around. When Mozilla announced Brendan Eich’s promotion from CTO […]