Author - Alexandra Shostak

1
Do You Maintain Your Evergreen Content?
2
Keep Scope Creep From Being Bad for Business
3
What Kind of Content Does Your Business’s Blog Need?
4
Communication Mishaps Between Clients and Creatives
5
Creative Spotlight: Know Your Audience: Voice and Content Creation

Do You Maintain Your Evergreen Content?

You’ve heard of evergreen content. The topics don’t change and are always relevant in some way, which means you don’t have to update it, right? Not necessarily. Though evergreen content[…]

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Keep Scope Creep From Being Bad for Business

Planning a business project is tricky; sometimes they stick relatively closely to the plan you created, while other times they seem to develop another head and go careening off in[…]

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What Kind of Content Does Your Business’s Blog Need?

Conduct a Google search about great blog content, and you’ll find tons of articles discussing different types of quality content to put on your business’s blog. What you’ll find a[…]

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Communication Mishaps Between Clients and Creatives

Communication between clients and creative freelancers does not always go smoothly. A lack of a shared vocabulary, differences in communication style, and the vagaries of the creative process sometimes impede[…]

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Creative Spotlight: Know Your Audience: Voice and Content Creation

The way to think about where¬†voice and content creation intersect is to consider audience: the audience you have, and the audience you want. From the blog and video topics chosen,[…]

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