Author - Alexandra Shostak

1
Keep Scope Creep From Being Bad for Business
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What Kind of Content Does Your Business’s Blog Need?
3
Communication Mishaps Between Clients and Creatives
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Creative Spotlight: Know Your Audience: Voice and Content Creation

Keep Scope Creep From Being Bad for Business

Planning a business project is tricky; sometimes they stick relatively closely to the plan you created, while other times they seem to develop another head and go careening off in[…]

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What Kind of Content Does Your Business’s Blog Need?

Conduct a Google search about great blog content, and you’ll find tons of articles discussing different types of quality content to put on your business’s blog. What you’ll find a[…]

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Communication Mishaps Between Clients and Creatives

Communication between clients and creative freelancers does not always go smoothly. A lack of a shared vocabulary, differences in communication style, and the vagaries of the creative process sometimes impede[…]

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Creative Spotlight: Know Your Audience: Voice and Content Creation

The way to think about where¬†voice and content creation intersect is to consider audience: the audience you have, and the audience you want. From the blog and video topics chosen,[…]

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