Marketing Parodies: Their Idea, Your Viral Fame

Most marketers can name off at least 10 pieces of viral content – and we’re not talking about Oreo or Ellen. Viral marketing is any strategy that naturally encourages viewers to pass on and share the video or article, creating the exponential growth and traffic online. Many choose this viral video route to spread their […]

There’s a Human Behind That Twitter Account

Today’s consumers are looking for any way to express their opinions and how they “just can’t handle,” or “could die for,” any particular brand or product. This release of expression usually happens via social media with our generation’s smartphone obsession. Brands that adjust accordingly on their social media accounts are doing something right. Not only […]

Brands that Missed Their Chance at Super Bowl XLVIII

Attracting attention to an advertisement or commercial comes way too easy during the Super Bowl each year.  Sunday night’s Super Bowl attracted 111.5 million viewers throughout the game. That’s more than half of every household in America and the second largest viewership in the history of the championship games. The branding opportunities are endless in […]

Creative PR Strategies for Your CEO

It’s time to face the facts: traditional marketing has changed drastically throughout the past 10 years. It’s easier to see these changes when you work solely with digital marketing trends every day, but can be hard to adapt to if you’re still using traditional methods. For those of you who still getting used to the […]

Fighting Breast Cancer: 6 Brands that Look Good in Pink

Annual Breast Cancer Awareness Month is in full force and it’s safe to say that companies are going above and beyond their previous years astonishing contributions. This cause sits close to home as I have two beautiful grandmothers currently in remission from breast cancer. Other than skin cancers, breast cancer is most common among American […]

Five SlideShare Presentations Done Right

SlideShare is a creative way to optimize and enhance your presentations through visuals, simplicity, and shareability popular in today’s social media era. In order to effectively demonstrate successful SlideShare presentations, you must offer a range of eye-catching key techniques to stand out from the crowd. I have compiled a list of the top five most influential […]

Ways to Save a Floundering Blogger Relationship

The most discouraging part about working with bloggers is when a relationship just ceases to exist. Similar to a personal relationship, it’s difficult to make a mutual connection right away – keyword being: mutual – and there are always two sides to every story. While it may seem like a suitable relationship for one person, […]