Dave Snyder

About Dave Snyder

Dave began his career online as a well respected Internet Marketing Consultant. He has spoken around the world on the topics of search marketing and social media, and has consulted for some of the worlds largest companies on the topics. He has also been an educator and writer in past careers.

Dave’s passion shifted from a purely marketing focus as he worked with more and more entrepreneurs to build profitable companies, to the creation, construction, and management of startups. This passion was the inspiration behind SteelCast.

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Snyde Comments: Substance over Shine in Business and Content

February 21, 2013 By Dave Snyder

The Power of Why One of the best TED Talk videos I have ever seen is Simon Sinek’s thesis on how great leader’s inspire action. A lot of this concept is theoretical, as it was not a system that the leaders Sinek mentions (Apple being notable) actually followed, but rather a model we extrapolate from [...]

Chris Brogan On The Convergence of Function & Meaning [Comic]

February 15, 2013 By Dave Snyder

This week’s Dave & Dan Comic was inspired by a tweet from Chris Brogan on the topic of function and meaning. Sometimes you need to stop overthinking and go back to basics; some of the best ideas come when you’re not trying to conceptualize. How do you keep it simple? How do you refresh your focus? [...]

Snyde Comments: Evolving into an Open Marketplace

February 14, 2013 By Dave Snyder

I have made quite a few broad statements at various points in creating this column about where CopyPress is going. First lets discuss where we have been as an entity. CopyPress, regrettably, began with nothing more than a copy of the business plan companies like Demand Media, TextBrokers and other content mills have used. We [...]

2013 State of Content Marketing Study: Interactive White Paper

February 12, 2013 By Dave Snyder

We at CopyPress are proud to announce the release our 2013 State of Content Marketing Study and White Paper. The study is the result of a survey with 329 marketing decision makers as respondents. To access the full white paper with all of the survey data, interviews, and case studies, enter your email address in [...]

Snyde Comments: CopyPress Culture Book

February 7, 2013 By Dave Snyder

I am a very active reader, and my library is mostly stocked with business books. Few books have had the impact on me personally that Delivering Happiness has. The reason I am so fond of this book is because of the way Tony Hsieh clearly delivered not only the ascension of Zappos to greatness, but more importantly [...]

An Interview with Dennis Goedegebuure

February 5, 2013 By Dave Snyder

To kick off the CopyPress Monthly Interview Series, it’s our pleasure to introduce our first guest, Dennis Goedegebuure. Photo attributed to: Michael Dorausch Dennis Goedegebuure, known on Twitter as TheNextCorner, has been working as an in-house SEO since 2004. First at eBay, where Dennis was responsible for the global SEO strategy for 21 eBay websites. At [...]

Snyde Comments: Who Am I? The Use of Personas in Marketing

January 24, 2013 By Dave Snyder

Three of my favorite writers, O.Henry, Dr.Seuss, and Pablo Neruda, all used pen names. The utilization of pseudonyms is fairly common throughout the history of published material. The topic of pseudonyms takes on a different life in the context of online content, however. Google + now allows pseudonyms, Twitter has always allowed it, but Facebook has held [...]

About Dave Snyder

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