Google PlusEveryone is talking about content marketing. A study we will be releasing soon shows that 34.8% of marketers are putting their focus on this strategy going into 2013. However, the core of the online chatter is about content marketing as a traffic-generation opportunity. Few and far between are those preaching this conversion power of content. [...]
About Dave Snyder
Dave began his career online as a well respected Internet Marketing Consultant. He has spoken around the world on the topics of search marketing and social media, and has consulted for some of the worlds largest companies on the topics. He has also been an educator and writer in past careers.
Dave’s passion shifted from a purely marketing focus as he worked with more and more entrepreneurs to build profitable companies, to the creation, construction, and management of startups. This passion was the inspiration behind SteelCast.
Snyde Comments: On the Road
January 17, 2013 By
I’m laying in my bed in a small hotel room over 1,000 miles from my sons and wife. Three feet away, in his bed, our SVP of Operations Stefan is trying to get sleep, wearing earplugs so my typing doesn’t keep him from getting needed rest, or more likely a flare up of my infamous [...]
Twitter Thread: The State of Content Survey
January 10, 2013 By
“Twitter Thread” showcases our new plugin, which allows us to display the top Tweets featuring a specific hashtag or Twitter handle within a blog post. Each week, we’ll feature a new “Twitter Thread” post here on CopyPressed; look for the weekly #hashtag to join the conversation! We are currently conducting a professional study of the [...]
WordPress Gets Even [Comic]
December 20, 2012 By
After the reactions we received from last week’s comic, we decided to keep an eye on our twitter feeds for another comic muse. Before we knew it, Michael Gray (@graywolf) tweeted about his frustrations with WordPress, which lead to creating this. Source: CopyPress Have you ever read a tweet or a status update and wished [...]
Creating Content Honeypots to Convert Referral Traffic
December 14, 2012 By
Content in Sales Driving traffic is about making money. Unless you are running a CPM model, that traffic needs to be converted into money. A conversion can be a lot of different things ranging from a sale to a simple form fill-out, but at the end of the day these actions have a value to [...]
Marketer’s Dream [Comic]
December 13, 2012 By
If you only follow a bunch of corporate marketing companies, or just your favorite football team, twitter can get a bit repetitive and monotonous. But if you follow a more exciting and animated bunch, then Twitter can be a fresh source for entertainment and inspiration. Earlier this week we came across a tweet from @joehall that sparked our [...]
November Webinar Q & A with Copyblogger
November 27, 2012 By
Earlier this month we announced our upcoming Webinar featuring Sean Jackson and Sonia Simone from Copyblogger. The Webinar is scheduled from for tomorrow, Wednesday, November 28th from 2:00pm-3:00pm EDT. There’s only a few open seats left, so don’t miss this awesome chance to learn about using Scribe, one of the most powerful tools in the content marketing industry, from the [...]
It’s Your Own Fault Your Clients are Stupid
November 16, 2012 By
CopyPress Core Value: Commitment to Learning and Testing There is nothing I find more detestable from consultants and agencies than the thought that they are superior in knowledge to their client. I have been a part of companies who devalue client input and thoughts, secretly whispering their ineptitude behind their back. The reality is, if someone pays [...]
Snyde Comments: A Bentley Kit Doesn’t Make a 300 a Bentley
November 9, 2012 By
It really doesn’t matter how good the Bentley body kit you put on your Chrystler 300 is, you are still driving anything but a Bentley. This simple concept seems to evade a whole group of car owners that think the rest of us can’t tell the simple difference between awesome and faked awesome. I feel [...]
Snyde Comments: Who Am I? The Use of Personas in Marketing
Three of my favorite writers, O.Henry, Dr.Seuss, and Pablo Neruda, all used pen names. The utilization of pseudonyms is fairly common throughout the history of published material. The topic of pseudonyms takes on a different life in the context of online content, however. Google + now allows pseudonyms, Twitter has always allowed it, but Facebook has held [...]