As human beings we’re very visually inclined—no other sense allows us to retain memories quite as intensely as our vision. The role of an image in any form of text is to allow the reader to build a connection with what is being communicated. The depth of the connection is solely dependent on the images’ [...]
Keep Your Writing Community from Feeding on Each Other
October 15, 2012 By
How to Handle Conflict In Your Writer Community The most overlooked issues in the writing services industry are the morale and relationships amongst writers and editors in a community. Relationships are essential within a community of writers because it will ultimately drive the character behind your company and your aptitude to push through all challenges. [...]
6 Common Mistakes Made By Writers
September 28, 2012 By
Late on a Sunday night you look through your writing assignments and realize that you’ve completely forgotten about an article that you need to have delivered to a client by midnight. Panicking, you quickly skim the style guide and throw together a piece and submit it at 11:59 pm -just before the deadline. Feeling pretty [...]
7 Strategies to Bring Your Blogging Career to a Screeching Halt
September 14, 2012 By
Blogging has become so overrated; I mean really, why do writers think it’s so hard? There’s really not much to it. If you’re lazy, unskilled, and completely uninterested in what other people think, then follow these 7 easy tips for creating a successful blog post. 1. Don’t Get Hung up on Research, That’s What Wikipedia [...]
A Sneak Peek into the World of Successful Content Marketing: HomeAway
September 7, 2012 By
From business to business, content marketing is handled differently. Depending on the methods and strategies behind it, it can be the difference between staying in business and not having one at all. HomeAway, an online marketplace for vacation rentals, have proven themselves to be experts within their industry by utilizing tactful content marketing stratagems to [...]
Overcoming the Challenges of Managing a Writer Community
August 24, 2012 By
A year and half ago I was given the opportunity to join the CopyPress Family and manage a team of writers. Fresh out of college, with my ‘I Can Conquer the World’ attitude, I was determined to not only do my best but to BE the best. Only problem was, I had no idea what [...]
Shannon Wu-Lebron of Office Depot Shares Strategies That Propel eCommerce Success
February 27, 2012 By
IRWD 2012 proved to be a meeting of the minds for the top leaders of successful eCommerce-based businesses. Among them was Shannon Wu-Lebron, Director of eCommerce Searchandising at OfficeDepot.
