A few months ago, Jessica posted an excellent article about how to leverage blogger relationships in order to move beyond the “one night stand” guest post. While there’s nothing inherently wrong in the occasional one-time posting relationship, it’s much more beneficial to build long-lasting relationships that result in the connector being made a frequent contributor. [...]
Connector Corner: My Time As A Team Lead
April 18, 2013 By
Transitioning to any new position in the workplace is both exciting and daunting. We all push ourselves. We get up in the morning every day so we can work hard to prove ourselves to our superiors and hopefully earn that coveted promotion. However, with that higher salary comes more. Those who transition from peer to [...]
Outreach: 3 Steps To Take Before Sending Out A Pitch
March 12, 2013 By
The art of outreach has always been broken down into two core values: quality content and building/maintaining blogger relationships. However, when you’re dealing with freelance writers, demanding clients and hard deadlines, it’s crucial to have a game plan before you send out your first pitch. Any seasoned connector will tell you that understanding and targeting [...]
Outreach: The Foundations of a Quality Blog
January 31, 2013 By
At CopyPress, we take quality seriously. Whether it’s brainstorming Sharebait ideas with the writers or putting in the time to write the perfect pitch email to a prospective blogger, a high quality net result is always our top priority. We know that this goal can be achieved by a number of things (hard work, critical [...]
Awkward Outreach: How to Handle Sticky Situations
January 8, 2013 By
We’ve all had to deal with awkward situations. Misunderstandings, communication breakdowns, Freudian slips, etc. There are a myriad of ways to sour a pleasant conversation; outreach is no exception. Bloggers always want to have the upper hand when it comes to placing content, and guest contributors should always go out of way to make the [...]
Making Blogger Connections & Stretching the Vertical
December 12, 2012 By
If there’s one thing I’m certain of in my experience here at CopyPress, it’s that there’s no exact science to outreach. Building and curating relationships with bloggers and pitching quality content are given, but finding decent targets for your content can be a long and arduous process. Finding fresh targets can be especially tricky when [...]
Outreach: Resources for Mastering Your Category
November 15, 2012 By
When it comes to outreach, freelance writers must be flexible and learn to roll with the punches. Gone are the days where writers could haphazardly throw together content that fails to connect with readers on any sort of deep level. As we’ve said time and time again here at CopyPress, success comes to those who [...]
Moral Kombat: The Ethical Dilemmas of Outreach
October 30, 2012 By
A few weeks ago, the outreach team here at CopyPress came to an ethical dilemma about how to approach our linkbuilding strategies. For months we had been using aliases and pseudonyms to contact blogs and websites for guest posts and link placement opportunities. This was less about being disingenuous about our backgrounds as writers and [...]
Fears of a Twitter Handle: Building the Social Voice of Your Brand
October 18, 2012 By
So here you are. As you sit in the darkness with your eyes fixed firmly at the laptop screen, the fear begins to take hold of you. It’s past midnight, or as some call it, the witching hour. You swear that the trees outside your window have eyes, morbidly watching each and every stroke of [...]
Social Sharing Trends: Vigilance & Amazement
October 3, 2012 By
This is it folks, the end of the line. If you’ve made it this far, then you already know that a few of us here at CopyPress have been examining the relationships that emotions have on online social content using Plutchik’s Wheel as the basis of our arguments. Last time I wrote about how anonymity [...]
