When it comes to connections, clients have personal requirements about the who, what, and where of connecting to third party websites. I’ve taken the connections style guides from several clients and identified trends and resources explaining their importance to your mum (if she had a website). A Third Party Site Should: 1. Not have questionable outgoing links. [...]
The Organicity of Ideation
April 3, 2013 By
The motto of my secondary school was (and probably still is) “great oaks from little acorns grow.” This 14th century English proverb translates to “great things may come from small beginnings.” My point? Why am I taking you all the way back to Myers Grove Comprehensive? Because that is my sentiment on the ideas we [...]
Why Edgar Allan Poe (Amongst Other Factors) Is Hindering Your Production Goals
March 5, 2013 By
If we just told everyone that they need to be better at what they do, that would be all they need to succeed right? Wrong. Just telling people what you want them to do is never enough. You Need To Be Better In my past life I coached girls soccer (ages 6-10 to be exact) [...]
Sending an Off-The-Wall Pitch
February 1, 2013 By
When checking their email, busy bloggers sit with their fingers on the delete button. “According to email provider ExactTarget, people take 2.7 seconds to decide if they will read, forward, or delete a message.” You only get one shot at this, so what are you going to do with your 2.7 seconds? My advice is [...]
How To Be Edgy Without Being Offensive (The Revised Version)
January 10, 2013 By
Have you ever read an article that just completely crossed the line? Do you ever want to give the author a good slap because you’re just so appalled with what they have to say? Or, is it just me? There’s a fine line between being edgy and being an a$$hole and too often content creators [...]
Capitalizing on Curation
December 18, 2012 By
For those of you who are hazy on content curation, it is basically the sharing of other people’s information and organizing it around particular themes or topics. According to Steve Rosenbaum, author of Curation Nation, “curation is the new way of organizing the web.” But why do we need it organized? As the volume of [...]
Connections: Why Quality Takes Time
November 14, 2012 By
Working with clients on the Connection side of CopyPress, I’m often asked, “how long do you think it will take you to place all of the content?” This is always a tough one to answer because I can only ever give a rough estimate with a secondary response of, “well, you know if we were [...]
Internet Cookies: Trick or Treat?
October 31, 2012 By
According to HowStuffWorks, “A cookie is just one or more pieces of information stored as text strings on your machine. A Web server sends you a cookie and the browser stores it. The browser then returns the cookie to the server the next time the page is referenced.” So here’s a visual of the process: To [...]
Places On The Web That Make Your Skin Crawl
October 16, 2012 By
In case you haven’t noticed yet, it’s Halloween on the CopyPressed blog and we’re all giving our posts a spooky Halloween twist. Well, this one is no different. There’s a lot of weird and strange places on the web; some will send a chill through your spine, while others simply just make you want to [...]
Provoking Content: Amazement & Vigilance
October 2, 2012 By
We’ve just about felt it all; from the pain of grief and the joy of ecstasy, to a fit of rage and the essence of loathing. I’ve put you through the wringer of emotions and there’s just two more emotions left in this emotionally provoking content series. Hold onto your hats for Amazement and Vigilance. [...]
