Google PlusSometimes the hardest thing for businesses to do is to discover the right keywords or terminology their target audience uses for marketing purposes. If you try to target audiences with industry buzzwords you will most likely miss the audiences completely. You have to reach people on their level. So how do you get started researching? [...]
About Melissa Fach
Knowing When You Can’t Win With Rankings: What You Can Do
May 8, 2013 By
We all have dreams of attaining placements on the first page of the search engine results pages (SERPs) for a specific term or phrase, but the truth is you can’t always get what you want. Some times when people in my industry deal with clients this is one of the hardest concepts for them to [...]
5 Content Marketing Myths [A Slight Rant]
May 1, 2013 By
“Content Marketing”. Everyone is talking about it and advice is flowing from every direction, but there are some myths I see daily in regards to articles and guest blogging. So I am going to discuss rant about these myths a bit and hope some businesses writers can learn from them. 1). “Be Original” Is a [...]
3 Beginner Tips for Adding Images to Your Articles
April 24, 2013 By
A good image can really enhance an article by verifying a claim, appealing to a need/want and creating trust. If you are claiming something is true, an image that appears to verify the claim will enhance the effectiveness of an article. If you are appealing to a need, like “these are the best wood floors [...]
Clarify the Falsities with Your Content Marketing
April 17, 2013 By
As we all know, consumers today use the Internet to help them making buying decisions. They read dedicated reviews, eCommerce reviews and research products and services. Articles that often do really well with readers are articles that explain things that are false or are myths. This type of information can help buyers avoid making mistakes and having [...]
The Auto Industry’s Lack of Content Marketing Makes Decision Making Difficult
April 10, 2013 By
I am going to explain some of the common problems I have seen this past month while trying to find the right new car. Also, my family is in the auto industry so even before I started searching for a new car I was aware of the common areas of online advertising car dealerships miss. [...]
Medical Professionals, Some of You Are Failing at Online Content Marketing
April 3, 2013 By
As a consultant and SEO I work with a variety of industries. One industry I see that is failing at content marketing the most is the medical profession. Obviously there are medical groups and surgeons that are making an effort and there are some that are doing a great job, but as a whole this [...]
Who Is My Industry Blogging For?
March 27, 2013 By
I am in the SEO and Internet marketing industry and we do a lot of blogging. I constantly write about businesses needing to blog and focus on their targeted audiences to make sales (and I am not the only one). Essentially, you blog about what your business does and create a need for the services [...]
Are You Planning for Summer with Your Content?
March 13, 2013 By
For some businesses summer can be slow and for others summer time is a big money maker. Could summer be a money maker for you if you made an effort with content marketing? All Businesses Should Be Preparing Content For Summer NOW I don’t care what kind of business you are in, all businesses should [...]
Your Blog Posts Can Be Used In Multiple Ways
March 7, 2013 By
Blogging is work, there is no doubt about that. Sometimes it is hard to sell why “blogging” is important to businesses, but the truth is blogging is a great investment because the articles can be used in multiple ways. If you plan well and put some strategy into blogging the investment of time and money [...]
