When it comes to the greatest hits of social content, most of us know them already. Whether or not you’re involved in social media you have probably upvoted a few listicles and shared a few hit videos. However, it’s a rare person who stops and asks why bacon is so popular and how Charlie Bit [...]

When you ask a client to help you brainstorm he or she might interpret it as helping you do your job. For that reason it’s important to build the client’s confidence in your abilities before you invite them to help. When you sense the client is happy with the direction of your company’s content, consider [...]

Readers despise wasting time. Content must be valuable and offer something real. This ‘real’ thing can be a take-away widget, resource links, or information. In addition to offering something valuable, content should be concise. Here’s why. Succinct = Digestible Succinct content is digestible, meaning that readers will quickly comprehend it and go away with knowledge. [...]

Flat content is a drag to read. People should click away—and you as the writer or content manager know it, too. Why would you deliver that kind of writing to your client? While we’re all very busy and hurried, there’s always time to perfect your prose. Don’t let limp, lifeless writing ruin a relationship with [...]

It’s late at night and you’ve already pulled four 12-hour shifts this week. Yet, six more articles are waiting in your inbox and all of them are due tomorrow morning. Unless you want to frustrate valuable clients and make your boss angry there’s no choice but to pull an all-nighter. When you’re this tired, and Friday is [...]

As a writer there are times when title assignments can seem daunting or even worse—boring.  When a writer is bored by the title and description, the end result will be boring (or in the case of fantastic and assiduous writers it will be less amazing than it could have been). Don’t be one of those [...]

When a writer is given clear instructions he or she can craft something intended to help the client by subconsciously forming the opinions of the readers. For those writers who are determined in earnest to serve their clients, there are ways to format content that will penetrate the psyches of readers and guide them towards [...]

A team of creative writers who are constantly inundated with creative tasks will never be inspired by boring, flat article orders. Content managers must appeal to their audience, to wit, the quirky pool of writers who craft ingenious prose. How is a moderately creative content manager supposed to capture the interest of writers who spend [...]

For those who develop ideas on a regular basis, there’s no better way to succeed than to plan ahead. By incorporating ideation into everyday tasks you’ll find that your ‘work’ is done without conscious effort. Whether you have to brainstorm for client infographics or your own blog, this process will work. Begin each day with [...]