Author - Michael Walton

1
What Does the Future Look Like for Content Marketing?
2
The Anatomy of Digital Marketing
3
Don’t Let Logical Fallacies Kill Your Marketing
4
4 Strategies for Expanding Your Audience
5
A Finger on the Pulse: How to Keep Up with Your Audience’s Interests
6
It’s Not (Just) About Commas: What Matters Most in Editing and Revision
7
When to Use Illustrations, Stock Images, or Real Photos
8
Creating How-To Content
9
8 Killer Resources for Content Marketers
10
Tools to Help Monitor Your Competition

What Does the Future Look Like for Content Marketing?

That’s right. We can see the future. And we don’t need a seeing stone or three wishes. Content marketing shifts and evolves all the time, but it doesn’t take much[…]

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The Anatomy of Digital Marketing

We see it all the time. The guy down the street continually urges you to contribute to his Kickstarter campaign for a board game featuring kittens and aliens. Your other[…]

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Don’t Let Logical Fallacies Kill Your Marketing

You probably dabble in persuasion on a daily basis. Maybe it’s when you need to convince your kid to put down the candy bar they keep trying to grab at[…]

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4 Strategies for Expanding Your Audience

It’s taken a long time, but you’ve finally gotten your target audience figured out. You can adequately predict response to your campaigns and you can make reliable projections about your[…]

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A Finger on the Pulse: How to Keep Up with Your Audience’s Interests

Keeping tabs on your audience is one of the great challenges of content marketing. What are their needs? What are they looking for when they come to your website or[…]

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It’s Not (Just) About Commas: What Matters Most in Editing and Revision

The best content does more than simply populate your website and improve its rank. High-quality content builds loyalty and helps you become a resource for your target audience. But in[…]

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When to Use Illustrations, Stock Images, or Real Photos

Think of your piece of dream content. Is it an endless scroll of dry text? Probably not. All content needs an image or two to spice it up, not to[…]

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Creating How-To Content

You can find anything on the internet these days. From puppy videos to “High School Musical” fan-fiction, the web provides a place for everyone. One of the most popular types[…]

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8 Killer Resources for Content Marketers

We’re never done learning, are we? No, thousands of dollars spent at a university weren’t enough, nor were decades in the industry. Having a temperament that allows us to absorb[…]

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Tools to Help Monitor Your Competition

As frustrating as it can often be, competition is healthy for your brand. It pushes you to become better, to deliver better content and establish stronger connections with your audience.[…]

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