Author - Michael Walton

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WordPress Plugin Snapshot: Yoast SEO
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Why Tone Matters to Your Content Marketing Strategy
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SEO Strategies That Don’t Work
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Choosing an Infographic Style: Chain Reactions
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How to Improve Your WordPress Site Speed
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The Relationship between Rhetoric and Content
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4 Awesome Interactive Infographics & Why They Rock
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3 Things Freelancers Need to Know about Your Audience
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Creative Spotlight: The Art of Punctuation
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Creative Spotlight: Hook, Line, and Sinker: How to Effectively Introduce Your Content

WordPress Plugin Snapshot: Yoast SEO

WordPress is an excellent website creation tool. It’s a simple but effective CMS that makes it possible for just about anyone to make a website, whether you’ve got experience as[…]

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Why Tone Matters to Your Content Marketing Strategy

Effective brands communicate. In everything from color schemes, to videos, to copy, and more, the brand should keep things consistent, always communicating the brand’s message and capturing its essence. But[…]

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SEO Strategies That Don’t Work

In a rapidly changing world, we must be quick to adapt — otherwise, we’ll be left behind. Trends and tastes change at every corner, often leaving industries scrambling to keep[…]

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Choosing an Infographic Style: Chain Reactions

If you’re new to the world of infographics, and even if you’ve been around the block a few times, you’ve probably realized there’s more variety to choose from than you[…]

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How to Improve Your WordPress Site Speed

Getting stuck in traffic on a hot, stuffy day. Waiting for hours in line with screaming kids. Sitting at a restaurant for over an hour and a half until you’re[…]

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The Relationship between Rhetoric and Content

Rhetoric. It’s a word you may not have heard much since your college days, and yet, it permeates everything around you, even if you don’t realize it. Maybe we avoid[…]

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4 Awesome Interactive Infographics & Why They Rock

What is it that keeps us going back to our favorite modes of entertainment? Whether it’s movies, books, video games, or all of the above, there’s something about entertainment that[…]

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3 Things Freelancers Need to Know about Your Audience

Think of the books, music, movies, television programs, or even political speeches that have resonated with you. They connected with you on an almost (or maybe completely) emotional level. They[…]

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Creative Spotlight: The Art of Punctuation

Few pet peeves are more prevalent than grammar Nazism. Whether you’re a writer, editor, or neither, you’ve likely cringed at a social media post that said “your” when “you’re” was[…]

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Creative Spotlight: Hook, Line, and Sinker: How to Effectively Introduce Your Content

“It was a pleasure to burn.” – “Fahrenheit 451” by Ray Bradbury “It was a bright cold day in April, and the clocks were striking thirteen.” – “1984” by George Orwell[…]

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