The writing industry is entirely too hung up on words.
Word counts. Keywords. Wordsmiths. The attraction is a natural one– after all, words are our tools of the trade. Without them, we’d be nothing, right?
Wrong.
CopyPress March Madness: The Ultimate Champion Is…
April 2, 2012 By
You’ve made your voices heard: we’re pleased to announce the first-ever winner of our CopyPress March Madness series is none other than… LISA BARONE! Barone started her road to victory by defeating fellow female Rae “Sugarrae” Hoffman Dolan in our Elite Eight round before moving on to trounce Shoemoney in our Final Four. Finally, Barone [...]
CopyPress March Madness: Championship Round
March 29, 2012 By
We’ve tallied your votes and the results are in!
After two exciting rounds, our final would-be champions are…
CopyPress March Madness: Final Four
March 27, 2012 By
Welcome to the second round of CopyPress’s first-ever March Madness series! We’ve tallied your votes from our Elite 8 round and we’re now ready to reveal the winners you chose!
Introducing CopyPress March Madness: Elite 8
March 23, 2012 By
LET’S GET READY TO RRRRRRRRRRRRUMBLE!
We’re so excited to kick off CopyPress’s inaugural March Madness Tournament! Throughout the series, we’ll be pairing up two legendary industry bloggers in an epic blogging battle to the death….
How to Write Right for You
March 21, 2012 By
Vincent Price. James Earl Jones. Gilbert Gottfried.
If you heard audio clips of those three men speaking, you’d be able to identify them in an instant. These actors all have signature voices– and good writers work in the same way.
The World of Content Marketing is About to Change: Can Your Company Keep Up?
March 13, 2012 By
The Content Marketing Institute recently asked nine leading experts to predict the future of content marketing in 2015. The results were predictable: experts talked about the rise of mobile publishing, an increased focus on video, and the power of real-time content.
Yet the article pointed to a looming trend on the content marketing horizon, a shifting focus from the blanket “Content is King” mantra. Unless we start embracing relevant, measured content, the King is about to be dethroned.
What Is Your Content Conversion Rate? 9 Ways to Measure Your Content’s Success
March 5, 2012 By
What is your content conversion rate?
That’s the search phrase that sent someone to the CopyPress site recently. At first glance, it’s easy to shrug it off — more has been written about conversion rates and ROI in the past few years than we could ever cover, right?
Romancing Content Marketing: How 5 Leading Retailers Embraced Targeted Content Strategies for Valentine’s
February 14, 2012 By
Readers, I don’t know about you, but my Facebook feed looked like a war zone this morning.
I saw your standard swooning declarations of love (these past three weeks with you have felt like a lifetime, my sun-and-stars). I saw angsty anti-Valentine rants that made the Inquisition look like a small crime compared to the apparent horrors of V-Day.
How to Get 20,000 People to Talk About You on Facebook
February 7, 2012 By
Chances are, you curate content every day without even realizing it — when you tweet a link, share a funny photo on Facebook, or when you pin a pair of cute shoes on Pinterest. You’re sharing content you know your “audience” will like: a link your Twitter followers will appreciate, for example, or a pair [...]
