This week’s Dave and Dan Comic was inspired by a tweet from Annie Cushing about Google punishing websites that stuff their content with keywords. According to the article referenced in the tweet, mentioning the same keyword three times in the URL is “excessive” and is just one way to put you on the naughty list with [...]
April Fools’ Day – Origins, Past Pranks, and Warnings for 2013
The Origins of April Fools’ Day A quick Google research revealed multiple origins to the prankster’s holiday. I personally had always been told of the version where France adopted the new Gregorian calendar in 1582, which replaced Julius Caesar’s calendar. This calendar change meant that New Year’s Day would now be celebrated on January 1st, [...]
Pi Day Celebration [Comic]
Not to go off on a tangent…but did you celebrate with any pi-tivities today? Source: CopyPress The CopyPress family did: Anyone up for leftovers?
Seeing The Future Through Rose-Colored Glasses? [Comic]
Will Google Glass make your life more interesting? Probably not. You won’t automatically transform from couch potato to sky-diving enthusiast — especially if you’re afraid of heights. Hopefully social situations won’t be as bad as predicted by Mashable‘s Neha Prakash. This is our prediction for the use of Google Glass, what’s yours? Source: CopyPress
The True Secret to Happiness [Comic]
Some may argue that the conversation below is irrelevant to content & content marketing. To those people, we’d like to counter that argument and explain that it’s an example of making connections, and how people enjoy connecting with others discussing their true passions. Also, who doesn’t like tater tots? This week’s Dave and Dan comic [...]
Fresh Pressed: 2/7/2013
Today’s Category: Conversion Key Email Engagement Tactics: Benchmarks and Trends With some 44% of email opens now via mobile devices,* fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics. Among those 50% of [...]
Fresh Pressed 2/6/2013
Today’s Category: Curation 11 Sorry Excuses for Content That You Shouldn’t be Sharing Content marketing is the overindulged golden child of the online world. We love it, but it’s starting to smell. Our current influential marketers and business developers have dubbed content marketing as the rising star of marketing in 2012. If you search the [...]
Fresh Pressed: 2/5/2013
Today’s Category: Connections The Secret to Inbound Marketing: Caring Inbound marketing is a tactical game. Building keyword-focused content, sharing it via specific outlets at specific times, mastering SEO, and generating and nurturing leads all can be measured rather precisely. Unfortunately, going through the motions isn’t going to make a marked impact on your business. Sure, you’ll see [...]
Fresh Pressed: 2/4/2013
Today’s Category: Content Creation Written Mobile Content – an Integral Part of Digital Marketing Most organizations already implementing content marketing campaigns have their editorial calendars and ideas put into place for the first quarter of 2013, but certain trends might guide game plans for the remainder of the year. According to the Content Marketing Institute, [...]
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