Today’s Category: Conversion Help Customers Find You: How to Use Keywords on Your Social Networks Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. [...]
Fresh Pressed: 1/17/2013
Today’s Category: Curation Why Video Curation Is the New Secret Sauce of Content Marketing Jeff Bewkes from Time Warner looked into his crystal ball and predicted the future. What he saw was shocking. For most adults, television has been the comforting blue light that glowed in the living rooms of our homes. It was an [...]
Fresh Pressed: 1/15/2013
Today’s Category: Connections How to Identify and Control Blog Comment Spam If you own a blog, chances are you have encountered a little – or a lot – of spam. The more popular your blog becomes, the more spam it is likely to get. And there is nothing more frustrating than having to spend a [...]
Fresh Pressed: 1/14/2013
Today’s Category: Content Creation Solving The Content Creation Conundrum Content marketing is attracting its share of marketers’ budgets — 12% on average — and more than half of marketers plan to spend even more in the coming year, according to a survey Ad Age conducted in late 2012 of nearly 600 marketers. Yet, it’s clear [...]
Fresh Pressed: 1/11/2013
Today’s Category: Miscellaneous Email Marketing Approaches Advance In 2013 Email marketing experience is a vital requirement for a successful career in digital marketing, in my opinion. You learn to fail, you learn to test, you learn how to prioritize and, most importantly, you learn that iteration is what moves the needle. But you also learn to [...]
Fresh Pressed: 1/10/2013
Today’s Category: Conversion How To Get Bigger, Quicker Wins By Optimizing Your Testing Workflow To grow quickly, you need to implement quickly, so our work with clients goes beyond suggesting what they should test; we build their in-house capability to “get stuff done.” This article describes a framework for speeding up your testing—so you can [...]
Fresh Pressed: 1/9/2013
Today’s Category: Curation Avoid the Headline Holdup: Learn How to Unplug The Bottleneck in Your Business According to Copyblogger, 80% of people will read your headline, but only 20% will read the content in the body. And it looks like you’re one who has read the headline and converted to a reader. I thank you for [...]
Fresh Pressed: 1/8/2013
Today’s Category: Connections What Blogging Taught 3 Pros About Marketing Next month I’ll celebrate my seventh year blogging about search. Looking back, I know that everything I’ve learned about SEO and marketing has been a result of my blogging – either through the act of covering it, seeing the effects of social promotion, or through the people [...]
Fresh Pressed: 1/7/2013
Today’s Category: Content Creation Content in 2013: What’s Next for Creators and Publishers? Whether you’re a writer, a brand that’s publishing, or you’ve just got your eye on what’s happening in the world of content, a new year brings a sense of a fresh start. And, as always, predictions come when the calendar turns, as well. The Content [...]
The Twelve Days of Marketing [Video]
It’s hard to believe that the holidays are already upon us. Here at CopyPress we’re celebrating the season by bringing back the CopyPress “Twelve Days of Marketing” video that we created last year. Dominick Snyder (4) and Dante Snyder (7) sing a long with our animated art and make us smile everytime. Happy Holidays from [...]
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