When users visit Myspace, they can choose between the classic version or the new version. The once-great social network has continuously reinvented itself to draw users back. Now it’s trying to court music lovers, with no success. If they had any option to choose from, owners Justin Timberlake and Specific Media would probably opt to [...]
Spike Jones’ Rules of Engagement: How To Get an Audience to Spread the Word
April 25, 2013 By
Spike Jones is in the business of getting people to listen. And he’s in the right business. When he started talking at Social Fresh, I listened… and so did the other 300 people in the room. Everyone fully tuned in for his presentation Word of Mouth – Your Ultimate Distribution Channel. We all wanted to [...]
A Road Map for Smart, New Ideas (A Content Ideation Guide Sneak Peek)
March 13, 2013 By
Over the past two weeks we have been working on a big project for CopyPress — developing a guide that teaches people how to come up with good ideas for content. This project wasn’t easy. Breaking down the creative process is complicated and developing a road map to a golden idea is difficult, but through a lot [...]
Marketing Insights From the Manti Te’o Scandal
January 29, 2013 By
My picture is above this post. There I am smiling at you, right next to a byline telling you that I wrote this. Does the photo above this article make you feel more connected to my content? Do you trust my words more now that you know who I am? Obliviously, I think so. Or [...]
Creating Style Guides: How to Get a Huge Team of Writers on the Same Page
January 22, 2013 By
At CopyPress we know that utilizing a large, educated team is the only way to produce a lot of quality product in a short amount of time. We also know that it isn’t easy. Clients often want their content products to meet a set of very refined requirements and standards. What they don’t want is [...]
Online Writing Habits I Want to See More of in 2013
January 10, 2013 By
2012 was the year of content revival. Consumers and search engines called for a change in the way we write online content and their wish was granted. As a writer, I welcome these changes and look forward to the trends and themes I think will continue to grow in importance through 2013. More Pride in [...]
Beef Up Your Brainstorming Meetings For Better Ideas
December 18, 2012 By
The best thing about brainstorming is that it gives you free range to be silly, spontaneous, and stupid all while attempting to be smart. Brainstorming Isn’t Just For Creatives One of the biggest misconceptions about brainstorming is that it is a practice reserved for creatives – writers, designers, musicians, painters. But coming up with good [...]
Blog Beauty Contest: Why It’s Okay for Readers to Hate Ugly Content
December 10, 2012 By
An online reader gives a piece of content about 10 seconds to catch their attention. If the content fails to lure in the reader within those 10 seconds, the reader is gone. While the content topic has a lot to do with engaging the reader in the first moments of the initial impression, the way [...]
Psy, Black Friday, Oprah, Guys With Guitars – What Really Motivates The Masses?
November 27, 2012 By
Motivating people is tough. As marketers we are always trying to find the perfect formula for encouraging our audiences to act. Whether we want a purchase, click, like, sign up, or visit – the end goal is always the same: we want to create a conversion. At CopyPress we believe that all actions and conversions [...]
Drafting My Fantasy Blog Squad
November 13, 2012 By
Since my fantasy football team is in the toilet – (thanks a lot Chris Johnson and Greg Jennings), I decided to draft another type of fantasy team. So here it is – my fantasy draft picks and reasons for my selections to build my ultimate blog team. I guarantee that this Fantasy team would be [...]
