The past few months have shown a new evolution in the growth of CopyPress. With the launch of the CopyPressed blog and webinar series, we have showcased our new commitment to education and training. But that was just the beginning. Knowing how much our community of online marketers could benefit from a full school of [...]
Ripping Off the Mask – Finding a Writer Who Can Be a Brilliant Blogger
October 17, 2012 By
Writing for the web is nothing new. Many online writers have been doing it for years, with many different titles. SEO writers, copywriters, bloggers, journalists, whatever. There are slew of people out there writing content that ends up online. That’s great news for writers because it gives us an opportunity to find a niche market [...]
Putting an Emotional Spin on a Boring Topic: Vigilance & Amazement
October 3, 2012 By
This is it. We have arrived at the fifth and final installment of our Emotionally Appealing Content Series. If you have been following along, you should know by now that the best way to get an audience to act is to get them emotionally involved in whatever it is that you are saying. In this [...]
Put An Emotional Spin On A Boring Topic: Terror & Rage
September 19, 2012 By
We are making our way through the Emotionally Appealing Content Series. So far we have covered Ecstasy & Grief and Loathing & Admiration from Plutchick’s Wheel of Emotion and we’ve looked at how each emotion can be used in content to create reactions with readers. Today, we hit on intensity as we cover Rage and [...]
Putting An Emotional Spin On A Boring Topic: Admiration & Loathing
September 6, 2012 By
We are moving through Plutchick’s Wheel of Emotion and discussing how using emotional triggers can make readers care about a boring topic. So far in this Emotionally Appealing Content Series, we have covered Ecstasy and Grief and looked at both sides of Happiness and Sadness. Now we are moving on to Admiration and Loathing and [...]
Put An Emotional Spin On A Boring Topic: Ecstasy & Grief
August 28, 2012 By
Welcome the second part of my Emotionally Appealing Content Series. This series is about using an emotional connection to make readers care about a topic that is ordinary, overdone or just plain boring. For each post, I’ll feature two opposing feelings from Plutchick’s Wheel of Emotion and show how to make three boring topics more engaging [...]
Emotionally Appealing Content: Topics that Take Readers for a Ride
August 16, 2012 By
Last week, I touched on the concept of subconscious social sharing and looked at why people repost online content. I narrowed it down to two main reasons why people share content: The content is valuable The content is emotionally appealing But because I was so broad about an insanely deep topic, I’m going to continue [...]
How to Get Readers to Subconsciously Share Content
August 9, 2012 By
Most online sharing is subconscious. People usually don’t think twice about sharing or ”liking” something they find online. They see an image, or a headline, or a topic they like, and pull the trigger on the social share button so fast sometimes they don’t even stop to read the article. Those readers don’t think about [...]
SEO Mistakes That Are Costing You Serious Money
March 16, 2012 By
“Hi. I’m Tim Elam. I’m addicted to SEO.” Tim Elam, VP and Chief Technology Officer at Birthdaydirect.com, doesn’t need an intervention for his self-proclaimed addiction to SEO, he needs a pat on the back. His obsession with search engine optimization means that he is an expert in a difficult industry, and we don’t have to [...]
How Innovation Led to Higher Sales and National Underwear Day
March 8, 2012 By
Last week I opened a blog with this quote, and I’ll do it again. “The best thing about eCommerce is that you can do anything; the worst is that you can do anything.”
At the 2012 IRWD, President of Freshpair.com, Matt Butlein summed up the entire conference — and maybe even the entire industry of eCommerce with that one statement. It reminded us that while we can use innovation to push the boundaries of online marketing, it can be a complex and tricky task to master.
