Shopko – a 50 year old general merchandise retailer – admits that when it came to eCommerce, they were late to the game. After launching “the little site that could” to get them through the holiday season of 2009, Shopko realized they needed to make some major upgrades to their site design if they wanted [...]
Web Design 101: How Shopko.com Used Simple Design Practices to Rise Above the Pack
February 29, 2012 By
Internet Retailer Web Design and Usability Conference: Solving the eCommerce Enigma
February 21, 2012 By
“The best thing about eCommerce is that you can do anything; the worst is that you can do anything.”
With a one blunt observation, President of FreshPair.com, Matt Butlein summed up the complicated nature of the eCommerce industry and the foundation for the Internet Retailer Web Design & Usability Conference held in Orlando, Florida last week.
The Twelve Days of Marketing Sing-A-Long Video
December 22, 2011 By
For the past twelve days we have been writing about content strategy. Now it is finally time to sing about it.
Without further ado, we proudly bring to you the CopyPress Sing-a-Long Video for the “12 Days of Marketing” featuring the adorable talents of Dominick Synder, 3, and Dante Synder, 6.
Day Twelve: 12 Bloggers-Blogging
December 22, 2011 By
So it’s finally here – the 12th and final day of the CopyPress Twelve Days of Marketing. But before you go getting all filled up with post-countdown despair – cheer up. Today we finish out our series not with 12 Drummers-Drumming but with a gift that keeps on giving – 12 Bloggers-Blogging.
Day Seven: 7 Ways of Sharing Featuring Brent Csutoras of Hua Marketing
December 15, 2011 By
Seven swans-a-swimming may sound like a stunning (& shocking) gift to find under the Christmas tree, but if you are like most of us and don’t have a pool, let alone a pond in your back yard, you might be happier with our gift – Seven Ways of Sharing.
The holidays are a magical time of the year when everyone is giving and sharing with friends and family, colleagues, and even strangers. The holidays shine a spotlight on sharing, but if you think about it, most of us are sharing with hundreds, maybe thousands of people all year-long.
Day One: A Lesson in Content Strategy with Arnie Kuenn of Vertical Measures
December 7, 2011 By
As a holiday gift to our CopyPress blog readers, we are providing a series titled “The Twelve Days of Marketing.” This series will feature 12 blog posts of lessons related to online marketing, content strategy and copywriting.
In each day of “The Twelve Days of Marketing” we will share insights alongside a featured industry blogger specializing in that day’s lesson.
How Online Content Keeps Us Connected to Our Troops
November 10, 2011 By
On our CopyPress blog we are always talking about how online content can attract and preserve attention, expand reach, establish trust and initiate action. But what we are really talking about? Making connections. The Web gives us an unlimited opportunity for building and maintaining relationships – relationships between consumers and brands but more importantly relationships [...]
Is Your Web Content a Back-Stabbing Mean Girl?
November 2, 2011 By
6 Things Your Content Might be Saying behind Your Back
You may reflect fondly upon your relationship with your web content. The quality time you spent developing ideas, crafting content, and sharing posts with social media friends might make you feel all warm and fuzzy about your solid friendship with your online companion.
But don’t think for one second that just because you love your web content, the feeling is mutual. If you made any mistakes while crafting your web content there is a big chance that your web content is talking trash behind your back.
Tricks Content Developers Can Use to Combine Work with Play
October 6, 2011 By
Taking time away from work for play is always important. This is especially true for writers in a creative, idea-driven industry.
And while most people understand that play is an important element in idea generation, many don’t realize all the ways that play can help a writer developcontent.
