Author - Shane Hall

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5 Crucial Tips for A/B Testing Your Copywriting
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4 Types of Businesses That Live or Die On Good Writing
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5 Old Marketing Phrases to Avoid
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Why Businesses Need the Human Element in Their Copy
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Creative Spotlight: Should You Really Only Write What You Know?
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Creative Spotlight: Why Copywriting Will Make You More Creative
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Creative Spotlight: Full Circle Copy: How to Appeal to New and Repeat Customers

5 Crucial Tips for A/B Testing Your Copywriting

A/B testing, also called split testing, is a powerful tactic that exploded with the rise of the internet. For those unfamiliar, it involves comparing the performance of two subtly different[…]

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4 Types of Businesses That Live or Die On Good Writing

Are you running a business or are you part of one? At its core, writing is communication, and the more mistakes you make, the worse off your copy is at[…]

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5 Old Marketing Phrases to Avoid

At its core, marketing is about communicating to a potential customer or client in a way that makes them likely to choose your business, service, or product. Communication is the[…]

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Why Businesses Need the Human Element in Their Copy

We are in an age where the average website is expected to have great English throughout. Any little flaw, even subtle grammar issues or phrasing, will influence customers and ultimately[…]

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Creative Spotlight: Should You Really Only Write What You Know?

Anyone who has written or studied writing for a while likely knows the classic advice: “Write what you know.” It’s most often said about  creative writing, and is used to tell the[…]

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Creative Spotlight: Why Copywriting Will Make You More Creative

If you’ve ever thought about getting into the copywriting world, but are worried that it might be creatively dry, it’s time to reconsider that idea. Many authors or other creative[…]

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Creative Spotlight: Full Circle Copy: How to Appeal to New and Repeat Customers

In business, it’s often said that drawing in new customers is more challenging than keeping current ones. This idea is applied to many things, including copywriting and marketing. Often, marketing is[…]

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