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Author - Stefan Winkler

1
How to Diagnose and Cure 9 Major Content Marketing Problems
2
Didn’t Think Obama and Galifianakis Were Funny? You’re Too Old. Take a Lesson in Native Advertising
3
3 Reasons Native Advertising Could Replace Guest Blogging by 2016
4
Native Advertising: Are You Prepared for Battle?
5
The Alpha & Omega of Native Advertising
6
Google’s Instructions on Responsible Link Building
7
Forget Penguin 2.0. Is Your Guest Blogging Strategy Ready for Penguin 3.0?
8
How to Usher in an Age of Enlightenment for Content
9
Plagiarism: Dealing with a Rite of Passage
10
How to Avoid Falling Prey to Copyright Trolls

3 Reasons Native Advertising Could Replace Guest Blogging by 2016

Official FTC recognition and adoption by The New York Times leaves no doubt in my mind: 2014 is native advertising’s break-out year. Concurrently, the Google Oracle stuck a fork in[…]

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The Alpha & Omega of Native Advertising

Problems cannot be solved by the same level of thinking that created them.” – Albert Einstein An inextricable link exists between the idea, attention, and conversion. While many continue to proclaim “Content[…]

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Google’s Instructions on Responsible Link Building

Currently, an insidious idea infiltrates a segment of the blogging community: Links Are Bad. This logic-defying belief springs from a misinterpretation of Google Penguin’s attack on search spam. The belief[…]

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Forget Penguin 2.0. Is Your Guest Blogging Strategy Ready for Penguin 3.0?

Recent SEO chatter is fixated around when Google will drop the hammer on guest blogging. Such speculation is a testament to the spam community’s adeptness at transforming respectable attention tactics[…]

Read More

Plagiarism: Dealing with a Rite of Passage

About a year ago, Belgian choreographer, Anne Teresa De Keersmaeker outed Beyoncé’s “Countdown” video for plagiarizing concepts from “Rosas Danst Rosas” and “Achterland.” Surprised that a real artist actually paid[…]

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