Become A Better Guest Blogger

From the outside, it might not seem overly difficult or overwhelming to be a guest blogger on another person’s website. After all, you are not responsible for the final publishing, the upkeep of the site, or how the site looks.  You don’t have to worry about the final HTML layout of the article submission.  You don’t even need to pay the fees it costs to keep a website up and running. However, this seemingly easy job is more than just “writing an article and publishing it.”  It takes a lot of time, research, follow-up, and most importantly – a lot of patience. In order to make sure your article is placed where you want it, you need to make sure you do your homework and follow these guidelines, in my in-depth look into the daily life of a guest blogger.

Assess the credibility of the author

With the vast amount of blogging websites, you want to make sure that the sites you are posting on are of good quality and receive plenty of traffic for you to get recognition. A great way to do this is to check a site’s Page Rank- The higher the rank, the higher quality the site – typically with more traffic. It is also really important to read up about the author, find out where they are from, what they enjoy, and read other recent articles written by the author. This can be extremely helpful when writing your pitch, but showing that you have taken the time to get to know the person you are writing, and gives you a leg up on the competition of mass emails. Make it personal.

Keep tabs on previous relationships

Site owners and Webmasters are busy people. They likely have other jobs, clients, families, and a personal life. It’s easy to get discouraged when you write an email to a blogger, and don’t here back from them for weeks. It can get even more frustrating when you reach out to several people, and don’t receive responses from any of them. When doing this, use a spreadsheet to record each website, the name of the person, a little note about who they are, where you are in the “relationship”, and other special messages that could help speed up the communication. You don’t want to be pitching articles to several different people, and then forget who they are when they finally get back to you.

Be careful of duplicate postings

Maintaining a relationship with bloggers is essential to your success, however its important when pitching out not to have duplicate articles on the web. Once an article goes live, google will index the article, and make it an active search. However, if two bloggers publish the same article, this not only hurts your credibility, but it will damage the authority of the blogger and their website.  After getting an article live, its recommended to give a courtesy email to any other prospective bloggers that you have published the article elsewhere, but you will keep them in mind for future reference – Its never a bad idea to keep a good standing relationship just in case something happens.

Set up a Google calendar with notifications

This is an amazing way to make sure you don’t forget about any hot leads. After sending the initial pitch to a blogger, make note of the date, and give yourself 3-5 days until you conduct your follow-up email. With Google notifications, you can set up an automatic reminder of the authors information and where you are in the process of your pitch. You can also manage any dead leads  you have by noting them that they are no longer interested in the idea and keep you moving forward.

Overall being a guest poster isn’t a strenuous task, but it does require some savvy people skills, a keen eye for a good lead, and an insurmountable amount of patience. If you can get a hold on all three of these qualities, you should be able to get your articles up and running, without ruining any relationships along the way.

About the author

Brian LaPolla