Become the Ultimate Publisher: NFL Draft Style

The key to a successful NFL roster is consistency. Week-to-week, it’s your responsibility to make sure the best players are on the field for what you believe can give you the largest return on investment.  A good team will have starters you can count on and solid bench players to fill in the gaps. When starting your own blog, have the same mindset as if you were choosing your ultimate fantasy roster. Let’s break down position by position what would make you a top-notch publisher, NFL fantasy style.

Choosing the QB: Your Game Plan

Peyton Manning

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NFL quarterbacks, at least the successful ones, prepare rigorously for their opponents. Even before kickoff, implementation of a game plan paves the way for execution. During the contest, adjustments on the fly are key to ensure positive results. Perhaps no one is better at this than Peyton Manning.

When creating your blog, ask yourselves these four questions:

  1. What is the purpose of my blog? (What does victory mean for me?)
  2. How often will I publish content? (What is my run to pass ratio?)
  3. What type of content do I want to feature? (What formation will I primarily line up in?)
  4. What happens if XYZ don’t work? (Need an audible)

Choosing the WR: Your Marketing Plan

DeSean Jackson

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Wide receivers have a tendency to showboat. That’s okay. We want your blog to flash, too. To do so, you need to market your blog and make it visible. NFL receivers can make the tough catch look routine. The best can turn a routine catch into an explosive play. Most times, it’s what receivers do after the catch that makes the difference. It’s the YAC (Yards after catch) that turn first downs into touchdowns.

Think about marketing your blog in the same fashion. Don’t settle for the routine. Take chances to get your blog out there and give content legs post publication. Social Media marketing is a great way to start, but don’t stop there. Look into connecting with other bloggers to spread your word. Consider SEM and SEO tactics once your blog is established.

When marketing your blog ask yourselves these three questions:

  1. What can I do to stand out from the crowd?(How can I bait the defender?)
  2. How do I take my marketing efforts to the next level? (An extra effort block down field could spring my running back to pay dirt.)
  3. What ways can I showcase my success? (Make your touchdown celebration noteworthy.)

Choosing the RB: Build a Team of Contributors

Fred Jackson

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Running backs in the NFL nowadays aren’t asked to shoulder the load like the past. Teams bank on having one, two, or even three backs to help them win games. Most teams do “feature” a running back as their starter. However, situational substitutions have become the norm.

Incorporate a solid contributor base to your blog. All of them will bring different strengths to the table. Perhaps one is a terrific designer and others are solid writers. Diversify your staff on the blog to fulfill your mission. This will create roles that play to each person’s strength and supplies your blog with guaranteed contributions.

When choosing your staff ask yourself these three questions:

  1. How many contributors do I need? (Who makes the roster?)
  2. Do I have enough talent to fulfill the job? (Don’t fumble.)
  3. Do my contributors have multiple strengths? (Can they pick up a blitz?)

Choosing the TE: What’s Your Comfort Zone

Tony Gonzalez

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Quarterbacks rely on their tight ends in the red zone to create mismatches against smaller defenders. Tight ends are also sure-handed and big targets. They may not give you the explosive, down-the-field plays, but they are always there for you in a crunch.

With your blog, it’s essential to understand what resonates with your viewers because you can then cater to them. To know what works gives you an upper hand. Think about it. Why post content that involves too much risk? Stick to what you know and repeat to build authority.

When publishing content to your site, ask yourselves these three questions:

  1. Sticking to what my blog is about, does this content align with my strategy and does it progress my blog? (Make sure you continue to move the chains.)
  2. Do I understand completely what this content will do for my readers? (Run the right route to ensure the offense is on the same page.)
  3. Can I stand behind this work? (Do I trust my tight end to win a one-on-one battle.)

Choosing Your Kicker: What Will Be the Difference

Robbie Gould

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Last second, final moments often come down to a kick. Kickers face the single-most pressurized situation. To handle that, it’s important to choose a kicker who won’t buckle under the pressure. Starting your own blog will come with pressure situations. And there will be plenty of down time. Handling the pressure of deadlines for your blog and compensating for unexpected change will better prepare you for the one-time must-make situations.

Consider these questions when you think your blog is stagnant or has reached its peak:

  1. Have I exhausted all resources for improvement? (Did I do everything I could to prepare for this moment.)
  2. Did I accomplish what I set out to do? (Kickers continuously refine their craft)
  3. When an opportunity comes along, did I seize the moment? (Bury the game-winning kick when least expected.)

Choosing how to start your own blog is a daunting task. As in scheming for drafting your ultimate fantasy roster, drum up the best possible scenarios for yourself. If you step back and ask yourself the questions I’ve provided you, you’ve at least schemed. And if you can answer the questions with affirmation, then you’re ready to roll. Now, go execute.

About the author

Jeremy Juhasz