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Category - Content Marketing

5 Reasons Content Marketing Should Be a Long-Term Investment

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Traditional marketing strategies are primarily designed to achieve short-term goals. While direct mail campaigns and billboard advertisements enable you to attract new customers instantly, they don’t have the staying power […]

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How and Why to Use Facebook Stories for Your Brand

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If your brand hasn’t started using Facebook Stories yet, you aren’t alone. Still a relatively new feature, Facebook Stories has only been available for pages since late 2017. Find out […]

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Content Marketing Completes the SEO Puzzle

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Content marketing and SEO are often approached as two separate departments or skills. If you segregate these two entities, you’ll find that your content performance tends to fall just short […]

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Maximize Your Content Marketing Cost Efficiency With These 5 Rules

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In the content marketing game, each business has its own circumstances, budget, and goals in regards to creating content and bringing in a return. After enough experience and scaling, though, […]

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6 Tips for Content Marketing Success

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Many marketing professionals want to create great content and know they need to create great content to succeed. However, content marketing success eludes them. No matter what they seem to […]

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How to Create Effective Surveys for Your Content Marketing


Surveys are one of the most powerful content types available. If your brand can find fresh, new insights that peek into an industry or strategy, then it can go viral […]

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Hold the Stuffing: How to Properly Implement Keywords Into Your Content


In a sea of content, standing out among the pack is most marketing writers’ ultimate goal. While you can achieve this by creating engaging, interesting, and shareable content that is […]

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Understanding the Different Types of SEO


You can drive traffic to your website exclusively with paid promotions, but these marketing tactics are hard to scale and optimize as the years go on. You pay more to […]

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Personalization from a Distance: Crafting an Online Service Approach


As online and digital marketing strategies become the most popular ways to reach a broad audience, it’s becoming increasingly necessary to tailor content to a specific audience or group. Throughout […]

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The Importance of Pillar Content


Pillar content, also known as cornerstone content, isn’t a new idea. Indeed, pillar content is a proven way to organize comprehensive information on a particular topic in a way that’s […]

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