Trend Jacking Santa: And Then It Went Viral (Podcast)

This week on And Then It Went Viral, we talk to Kelsey Jones , the Executive Editor at SearchEngineJournal.com and the CEO of Moxie Dot .

We are going to dig into the topic of Trend Jacking. This is where content creators will jump on a trending topic to maximize the utilization of that trend for traffic

This is a white hat strategy, that is still controversial, because the trends that people jump on are often topics such as death. In the SEJ case, it is an extremely white hat case study in how to use this technique.

For reference, here is the content we discuss https://www.searchenginejournal.com/track-santa-norad-google-santa-tracker-apps-go-live-christmas-eve/147565/ .

 

santa

 

About the author

Dave Snyder

Dave began his career online as a well respected Internet Marketing Consultant. He has spoken around the world on the topics of search marketing and social media, and has consulted for some of the worlds largest companies on the topics. He has also been an educator and writer in past careers.

Dave’s passion shifted from a purely marketing focus as he worked with more and more entrepreneurs to build profitable companies, to the creation, construction, and management of startups. This passion was the inspiration behind SteelCast.