Fresh Pressed: 4/8/2014

Today’s Category: Connections The Rules of Link Building – Whiteboard Friday Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today’s Whiteboard Friday, Cyrus Shepard calls […]

Stand Out: Ways to Connect with a Top Influencer

It can be intimidating to start a conversation on the Internet. You might diligently follow a few industry leaders and influencers, but how do you start talking to them? They have thousands of followers! Every blog post has hundreds of comments! Here’s how you break out and improve your chances of being seen by these […]

Why Content Marketing and Guest Posting are Taboo

One of my favorite shows on television, Taboo, showcases people’s lives and how they practice something that may be considered socially unacceptable or wrong. One of my top episodes was the one where a guy was in love with a plastic, live size doll. The concept of Taboo is controversial and I love it. The […]

Fresh Pressed: 3/25/2014

Today’s Category: Connections Three Practical Strategies for Boosting Awareness and Credibility with Guest Posting Despite ongoing changes to Google, guest posting remains as a highly effective strategy for establishing credibility. Whether you are a coach, consultant, small business or corporation, guest posting offers a proven, low-cost way to share expert views and ideas with your […]

Major Publishers That Have Been Punished by Google

If there’s one thing that Sergey Brin and Larry Page understand, it’s that they would never have been able to build their empire if it weren’t for that inconspicuous little search bar with the goofy name that won the world over.  One of the reasons why Google quickly became popular was due to its ability […]

The 2014 State of Content Marketing Survey is Now Open

Calling All Marketing Decision-Makers! We are excited to announce the launch of our second annual State of Content Marketing Survey, a professional study of the marketing landscape to reflect on the industry in 2013 and learn what practitioners feel 2014 will bring in regard to content online. You may recall seeing last year’s survey, from […]

Fresh Pressed: 3/18/2014

Today’s Category: Connections The Simple 10-Step Guide To Better Search Engine Ranking For Writers Search engine optimization has been the name of the game for years, but for many of us it is still a lost art. I get it. You’re a writer, not an SEO expert. We can’t expect you to be an SEO […]

Fresh Pressed: 3/11/2014

Today’s Category: Connections Top 8 Google Analytics Reports for Managing Organic SEO Campaigns Now that we’ve entered the age of Hummingbird, there’s no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven. The biggest problem isn’t acquiring data. In fact, many people are suffering from paralysis of analysis and going […]

Fresh Pressed: 3/4/2014

Today’s Category: Connections Is Chasing AuthorRank A Waste Of Time For SEOs? On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to […]