A few months ago, Jessica posted an excellent article about how to leverage blogger relationships in order to move beyond just the “one night stand” guest post. While there’s nothing inherently wrong in the occasional one-time posting relationship, it’s much more beneficial to build long-lasting relationships that result in the connector being made a frequent [...]
Forget Penguin 2.0. Is Your Guest Blogging Strategy Ready for Penguin 3.0?
May 16, 2013 By
Recent SEO chatter is fixated around when Google will drop the hammer on guest blogging. Such speculation is a testament to the spam community’s adeptness at transforming respectable attention tactics into fetishized terminology. Monday, The Spam Oracle added fuel to the fire by doling out vague predictions for this summer’s “Penguin 2.0.” If the following [...]
Fresh Pressed: 5/14/2013
May 14, 2013 By
Today’s Category: Connections Is Guest Blogging Becoming Risky? After Penguin hit a lot of sites hard last year, it seems many SEOs have turned to guest blogging for alternative methods of link-building. I see this in the volume of requests I get for guest posts on this blog, and Google presumably sees this in the [...]
CopyPressers: What it Takes and Why You Should Be One
May 14, 2013 By
In case you haven’t heard, CopyPress is hiring in our fast growing Connections department. Read on to find out why being a CopyPresser is the bee’s knees. What does it take to be a CopyPresser? Hard Work This is pretty much a given. In our connections department if you cannot hit your required output this [...]
16 Connection Rules that Your Mum can Learn from the Pros
May 14, 2013 By
When it comes to connections, clients have personal requirements about the who, what, and where of connecting to third party websites. I’ve taken the connections style guides from several clients and identified trends and resources explaining their importance to your mum (if she had a website). A Third Party Site Should: 1. Not have questionable outgoing links. [...]
Organization: Bring Peace to the Cyber Chaos
May 13, 2013 By
Building connections can be a messy job. It’s very easy to bury yourself in emails and content if you aren’t keen on your organization skills. Maintaining your relationships while trying to develop new ones can be difficult if your workspace and mind is cluttered. In order to make your life easier and more efficient, try applying these [...]
Cup of Copy: Building Rapport
May 10, 2013 By
Dave talks a lot about the book “How to Win Friends and Influence People.” This book discusses the benefits of sales techniques in all areas of your life, not just work. The more that I outreach the more I relate it to when I worked in sales. Granted, it’s a lot easier to get denied [...]
Corrective Behavior for Keyword Stuffing [Comic]
May 9, 2013 By
This week’s Dave and Dan Comic was inspired by a tweet from Annie Cushing about Google punishing websites that stuff their content with keywords. According to the article referenced in the tweet, mentioning the same keyword three times in the URL is “excessive” and is just one way to put you on the naughty list with [...]
Losing a Link but Keeping the Connection
May 9, 2013 By
How many times have you worked for days – weeks even – on building a relationship with a blogger or editor to get your article placed on their site, just for them to post it with no link, or a no-follow, or even an entirely different link replacing yours? You want to save the connection, [...]
Knowing When You Can’t Win With Rankings: What You Can Do
May 8, 2013 By
We all have dreams of attaining placements on the first page of the search engine results pages (SERPs) for a specific term or phrase, but the truth is you can’t always get what you want. Some times when people in my industry deal with clients this is one of the hardest concepts for them to [...]
