It’s that time of year again where we break out the cleaning supplies to mop, dust and cover every nook and cranny with cleaner. That’s right, spring cleaning has arrived in homes all over the world. I don’t know about you, but cleaning and reworking the home isn’t my favorite thing to do… but once it’s done [...]
Optimizing Your Keywords for Social Media Platforms
April 9, 2013 By
Social media has started a new generation of the way people connect across the globe. Since the cavemen, human-beings have been using some form of communication. 3 Million years later social media is one, if not the best, ways people stay in touch, communicate, and outreach with one another. When it comes to promoting your [...]
5 Datamining Steps to Take When Outreaching
April 8, 2013 By
Whether you like it or not, datamining is the most important part of a connector’s job. You can have the greatest article in the world, but it’s useless if you can’t get it published. Not having the right tools to successfully determine a site’s compatibility with your content can leave you at a standstill and [...]
Reaching Out to Publishers on Twitter
April 4, 2013 By
Twitter has quickly become a newsletter for companies trying to keep their customers informed. Many Twitter pages of companies are riddled with the upcoming events or articles that have mentioned the company previously. When building connections, outreachers can use this social media presence to their advantage without seeming too invasive. Contacting the Company Many times [...]
Fresh Pressed: 4/2/2013
April 2, 2013 By
Today’s Category: Connections SEO Ethics and Content Marketing: Spammers vs. Thought Leaders Blogging is work. Finding time is hard, and pushing back deadlines isn’t easy. 29% of B2B marketers report that “producing enough content” is a challenge (source: B2B Marketing Survey). So why not outsource it? Great! Let someone else do the work. But delegators [...]
2 Ways to Show How Your Business Blog Is Impacting Your SEO
April 2, 2013 By
87% of US B2B marketers used content marketing in 2012 and I can only assume that when the 2013 report comes out that number will have crossed the 90% line. Most B2B marketers keenly understand the importance and value of a content marketing strategy and its role in their SEO campaign. And at the heart [...]
Outreach: How to Turn Your One Night Stand into a Second Date
March 28, 2013 By
Although blogger outreach and inbound marketing strategies are better developed with long-term goals in mind, it’s easy to get caught up in quick, short-term experiences, especially with deadlines. Instead of aiming to build long-lasting relationships, sometimes I have targeted sites with only the immediate goal in mind. I was more interested in posting once with [...]
Fresh Pressed 3/26/13
March 26, 2013 By
Today’s Category: Connections The Writer’s Author Rank Cheat Sheet Mention the words “Author Rank” and online writers typically cock their heads or raise an eyebrow. They’ve more than likely heard of it, but defining it is an entirely different animal. That’s because it refers to a nebulous Google algorithm that seems more legend than reality [...]
General vs. Niche Outreach
March 26, 2013 By
One of the first steps in forming an outreach plan is determining who you pitch to. When choosing an approach, there are two roads that you can travel along: general outreach or niche outreach. Do you target blogs all around the internet or do you focus on a specific segment like mommy blogs, health food [...]
Guestpostocalypse: The Impending Doom of Terrible Marketing
On Facebook this week I saw one of my favorite industry people post this: It got me thinking about the “imminent death” of guest posting, and he is dead on. Google will kill the guest posting scourge. Before you start flipping out in the comments lets take a look at the basic definition of Guest [...]