Today’s Category: Content Creation Should I Make An Infographic? Every blog has them, every blog needs them, every blog wants them. What am I talking about? Infographics! What are Infographics? Infographics are not new and have been around for many years. The term Infographic, (short for Information Graphic) is basically a term for a graphical [...]
Content Creation
Content Creation is at the core of what we do at CopyPress. Everything within the Content Life Cycle flows around and because of content. Hopefully these resources will point you in a direction where your content will become the catalyst for major ROI and success. In this section of CopyPressed, we focus on how to created amazing content, why to create amazing content, and how to succeed through amazing content creation. We hope that our authors give you deep insight into Content Creation and what it means to be successful as a content creator in today's marketing environment.
How to Pull Excellent Ideas from Clients
May 13, 2013 By
When you ask a client to help you brainstorm he or she might interpret it as helping you do your job. For that reason it’s important to build the client’s confidence in your abilities before you invite them to help. When you sense the client is happy with the direction of your company’s content, consider [...]
Breaking Down the Writing Process
May 8, 2013 By
While it’s said that writers are born, not made, there is a process that anyone can use to become a better writer. It doesn’t matter if you’re starting out from ground zero if you have the passion and the desire to learn and get better. One way to improve is to figure out the basic [...]
How Video Content Can Enhance Your Online Presence
May 7, 2013 By
Lights. Camera. Action… Post to YouTube. This has been considered the best method to get the word out if you are developing a brand, creating awareness, or just feeling creative. Posting videos on blogs, video forums (Youtube, Vimeo, etc), websites, and other online locations can truly be the best way to enhance your online presence. [...]
Fresh Pressed: 5/6/2013
May 6, 2013 By
Today’s Category: Content Creation 5 Secrets of the Best Headline Ever Written Thirty years ago, something terrible happened in a New York City nightspot. Blood everywhere, a decapitated body. The newsroom of the New York Post got wind of this gruesome scene and one of its editors penned what I consider to be the best [...]
Data Visualization How-To: Comparative Bubble Charts
May 2, 2013 By
This week during an infographic critique we were brainstorming ways to make a certain data set more effective and clear. We decided that a comparative bubble chart would be an effective method as it would allow a reader to easily compare and comprehend the difference in the values. We started testing out the idea and [...]
5 Content Marketing Myths [A Slight Rant]
May 1, 2013 By
“Content Marketing”. Everyone is talking about it and advice is flowing from every direction, but there are some myths I see daily in regards to articles and guest blogging. So I am going to discuss rant about these myths a bit and hope some businesses writers can learn from them. 1). “Be Original” Is a [...]
8 Simple Ways to Make Your Blog More Appealing
April 30, 2013 By
Does you blog seem to be missing something? Are you pouring a lot of effort and time into it and not getting the traffic you think it should? Maybe your blog is not appealing to your readers. There are many reasons that a blog can be unappealing and some of those reasons are easy to [...]
Fresh Pressed: 4/29/2013
April 29, 2013 By
Today’s Category: Content Creation 5 Reasons to Fit Webinars into Your Content Marketing Strategy They’re convenient, inexpensive, educational, social…and they’re one of the most popular ways for B2B marketers to reach new customers and build enduring relationships with existing ones. According to a recent study by the Content Marketing Institute, 59% of B2B marketers are [...]
Three Ways to Optimize Content and What It Means to You
April 25, 2013 By
As more and more content positions move online, more and more writers are beginning to realize the importance of optimization. Companies want content that is ready to go for an online audience as well as search engine bots, so learning a little bit about optimization is the next step. Once you understand what goes into [...]
