You’re probably only reading this because the title short-circuited your brain a bit, and you’re likely planning to hang around just long enough to find out if I’m insane. So to get that out of the way, I’m going to kick this off with the mother of all case studies: what are the top 10 [...]

As we all know, consumers today use the Internet to help them making buying decisions. They read dedicated reviews, eCommerce reviews and research products and services. Articles that often do really well with readers are articles that explain things that are false or are myths. This type of information can help buyers avoid making mistakes and having [...]

The reaction we get when people find out we do amazing digital media work always makes me smile “Oh, I thought you guys only did copy!” The reality is a healthy amount of the content CopyPress is currently sourcing is illustration, infographic, or video based. But our abilities go beyond that, into the realm of [...]

Even the best articles don’t get read when they have boring titles. Follow these 6 tips for writing compelling titles that will give your articles a competitive edge. Otherwise, they’ll go unnoticed, just like millions of other online posts. 1. Tell the Reader When to Expect a List Internet users like lists. They’re easy to [...]

Flat content is a drag to read. People should click away—and you as the writer or content manager know it, too. Why would you deliver that kind of writing to your client? While we’re all very busy and hurried, there’s always time to perfect your prose. Don’t let limp, lifeless writing ruin a relationship with [...]

It’s time we look at both sides of the spectrum. Are you trying to build a relationship with a website, make yourself seem like an astounding writer, or are you just trying to make your client happy by getting their content out there? Surely there’s a middle ground on this and a clear winner when [...]

There are things in life we deem too good to be true: bumping into a favorite musician, world peace, finishing an ice-cream cone when it’s hot without a mess, and showing up to the office on Monday morning excited for the work week. In fact, according to a recent report by The Conference Board, only [...]

I still remember the first time I discovered The Pioneer Woman’s blog many years ago. I spent an entire day reading her posts. Today, she has several best-selling cookbooks and her own TV show, as well as being one of the most recognizable and adored food bloggers. Watching her transform from a home cook to [...]

I am going to explain some of the common problems I have seen this past month while trying to find the right new car. Also, my family is in the auto industry so even before I started searching for a new car I was aware of the common areas of online advertising car dealerships miss. [...]