2012 was a year brimming with new movies, music, media and marketing. It was also a year brimming with Marketing Fails. We’d be remiss to not learn from the mistakes of others…especially in the high stakes game of marketing. Let’s take a look at 2012’s biggest marketing fails and see if we can’t learn something [...]
Fresh Pressed: 4/8/2013
April 8, 2013 By
Today’s Category: Content Creation The Sport of Blogging It’s been said that sports mimic life. The process of building a presence in the blogosphere mimics growing in life. If you remember the transitive property from algebra, then you could see that blogging and sports have many parallels. In this post, I break down various sport-blogging [...]
Formatting Cheat-Sheet for Exhausted Editors: From MLA to Chicago and Back
April 8, 2013 By
It’s late at night and you’ve already pulled four 12-hour shifts this week. Yet, six more articles are waiting in your inbox and all of them are due tomorrow morning. Unless you want to frustrate valuable clients and make your boss angry there’s no choice but to pull an all-nighter. When you’re this tired, and Friday is [...]
Medical Professionals, Some of You Are Failing at Online Content Marketing
April 3, 2013 By
As a consultant and SEO I work with a variety of industries. One industry I see that is failing at content marketing the most is the medical profession. Obviously there are medical groups and surgeons that are making an effort and there are some that are doing a great job, but as a whole this [...]
How to Post an Infographic: Set Yourself Up for Success
April 2, 2013 By
Getting online content to “go viral” is not an exact science. There is no special equation that when followed will work each and every time. There is a lot at play and many of the factors you simply don’t have control over. So what do you do? Well, at a minimum, make sure the things [...]
Fresh Pressed: 4/1/2013
April 1, 2013 By
Today’s Category: Content Creation 5 Content Creation Tactics Every Marketing Rock Star Needs What content creator doesn’t want the secret to producing rock star-quality content every time? Not many. Face it: Creating amazing content every time you sit down at the computer is difficult. The key to generating high quality content on a consistent basis [...]
April Fools’ Day – Origins, Past Pranks, and Warnings for 2013
April 1, 2013 By
The Origins of April Fools’ Day A quick Google research revealed multiple origins to the prankster’s holiday. I personally had always been told of the version where France adopted the new Gregorian calendar in 1582, which replaced Julius Caesar’s calendar. This calendar change meant that New Year’s Day would now be celebrated on January 1st, [...]
How to Create Titles You Can’t Wait to Write
April 1, 2013 By
As a writer there are times when title assignments can seem daunting or even worse—boring. When a writer is bored by the title and description, the end result will be boring (or in the case of fantastic and assiduous writers it will be less amazing than it could have been). Don’t be one of those [...]
Who Is My Industry Blogging For?
March 27, 2013 By
I am in the SEO and Internet marketing industry and we do a lot of blogging. I constantly write about businesses needing to blog and focus on their targeted audiences to make sales (and I am not the only one). Essentially, you blog about what your business does and create a need for the services [...]
Fresh Pressed: 3/25/2013
March 25, 2013 By
Today’s Category: Content Creation 11 Clichés Content Marketers Should Avoid “Like the Plague” See what we did in the title? It’s no secret that bad writing is everywhere: in advertisements, blogs, books, and television. And few things pop up on a reader’s “I hate this” radar more often than reading content that is full of [...]
