Most blog posts and discussions about content marketing focus on what the content should look like, what separates it from the rest of the web, how to build relationships with influencers, and so on. This is, in large part, because content marketing grew out of the blogosphere, and blogs are traditionally one-person operations. But, like [...]
The Power of Social Media Interaction
As discussed in How to Leverage Social Sites Like a Content King, social media sites are becoming an extremely valuable tool for brands and content professionals to master and it is not hard to see why. There are tens of millions of Facebook, Twitter and Instagram users worldwide, who are not only observing and listening [...]
Fresh Pressed: 3/18/2013
Today’s Category: Content Creation The Art & Science Of Storytelling As Told By Journalists As SEO becomes more about good content and outreach becomes more about relationship building, the gap between link building and journalism continues to shrink. Where once I cursed my journalist background (because of the lack of job opportunities it brought me), [...]
Write Article Descriptions That Inspire Creative Content
A team of creative writers who are constantly inundated with creative tasks will never be inspired by boring, flat article orders. Content managers must appeal to their audience, to wit, the quirky pool of writers who craft ingenious prose. How is a moderately creative content manager supposed to capture the interest of writers who spend [...]
6 Effective SEO Writing Tips for Copywriters
As a copywriter there are certain rules that should always be followed in order to get the best SEO with every article, press release, review and other content that you write. With this in mind we’ve put together a list of tips that you can use when writing that will effectively put SEO at the forefront of [...]
Pi Day Celebration [Comic]
Not to go off on a tangent…but did you celebrate with any pi-tivities today? Source: CopyPress The CopyPress family did: Anyone up for leftovers?
Are You Planning for Summer with Your Content?
For some businesses summer can be slow and for others summer time is a big money maker. Could summer be a money maker for you if you made an effort with content marketing? All Businesses Should Be Preparing Content For Summer NOW I don’t care what kind of business you are in, all businesses should [...]
A Road Map for Smart, New Ideas (A Content Ideation Guide Sneak Peek)
Over the past two weeks we have been working on a big project for CopyPress — developing a guide that teaches people how to come up with good ideas for content. This project wasn’t easy. Breaking down the creative process is complicated and developing a road map to a golden idea is difficult, but through a lot [...]
Creating an Effective Infographic — Part 2
I recently posted the first 3 steps in my Infographic workflow. Like I mentioned previously, my goal is to share my workflow with you in hopes that it will assist you in either (a) getting started on your first Infographic or (b) refining your own workflow. Last time we covered (1) Ideation, (2) Gathering Data [...]
Fresh Pressed: 3/11/2013
Today’s Category: Content Creation Why It’s Easier Than Ever to Create Episodic and Series-Based Content “Content is king” goes the saying in the content marketing field. There’s no denying that this is – in almost all cases – very true. But just having good content isn’t the entire picture. Good content can do a lot [...]







