For those who develop ideas on a regular basis, there’s no better way to succeed than to plan ahead. By incorporating ideation into everyday tasks you’ll find that your ‘work’ is done without conscious effort. Whether you have to brainstorm for client infographics or your own blog, this process will work. Begin each day with [...]

Blogging is work, there is no doubt about that. Sometimes it is hard to sell why “blogging” is important to businesses, but the truth is blogging is a great investment because the articles can be used in multiple ways. If you plan well and put some strategy into blogging the investment of time and money [...]

According to the Content Marketing Institute, 28% of B2C marketing budgets are allocated to content marketing, and 55% of B2C marketers plan to increase their content marketing in 2013. For simplicity’s sake, let’s say that a B2C company had a 2013 marketing budget of $1,000 – there are some small businesses out there that cap [...]

Evergreen content is everything. It’s the article your fifth grader reads before writing a report and it’s the hysterical bit you click on Facebook and end up sharing with family. When you think of evergreen content – SEO, analytics, work stress and busy mills of content writers – all should leave your psyche and what [...]

All blogs want more traffic. It is a simple fact. By getting more traffic to your blog you get more interaction and in most cases more money. However getting higher traffic is often not easy. You can only go so far with basic principles before you start hitting a wall. Then you have two choices. [...]

If everyone was the same life would be boring. The same principle applies to content and articles. No one wants to see the same thing over and over. Readers want to feel an emotion so they are not bored. When you integrate your personality and/or your interests into your writing you can bring out emotion [...]

Writers love rituals. Victor Hugo wrote in the nude. Maya Angelou checks into hotel rooms to write. Ernest Hemingway typed standing up. But, not all writing habits are productive (and face it, we’re not all Hemingway). Read on to find out what a gay dog and Tucker Max can teach you about breaking your writing [...]

The word “rhetoric” has an old world sort of connotation. It conjures Aristotle and men in togas and a lot of yelling from behind a dais. It is old. It is traditional. It is not necessarily associated with new world practices. New media and traditional rhetoric seem miles apart. Well, they’re not. The practice of [...]