There is nothing worse than going to a business’ website and basically finding nothing. Obviously there’s some kind of content on most websites, but that doesn’t mean that the content is offering the reader anything that will convince them to trust or invest in the services a website offers. Bad business content is a tragedy and it [...]
6 Tips for Writing Content that Drives People to Read and Share
February 19, 2013 By
What drives people to read what you write? What makes them want to share it with others? Two new blogs begin online every second. How can you compete with all that? You can compete with all the clutter out there (and rank well with all the exceptional content available) by following these tried and true [...]
Fresh Pressed: 2/18/2013
February 18, 2013 By
Today’s Category: Content Creation Content Strategy: 9 Secrets for Awesome Blog Post Titles If you’re like many content marketers, you may be missing out on a key part of a successful content strategy: excellent blog post titles. After agonizing over creating perfect, thorough, compelling content, it’s so easy to forget the title until the very [...]
Blogging and Marketing Lessons from the Biggest Commercial Blogs in the Business
February 18, 2013 By
It is no longer enough to have a website with simple landing pages of content in order to be an “online business.” Any business that plans to make an impact online must master the art of blogging and social media if they want to build a relationship with a connected, wired community. Here are three [...]
Why You Can’t Force Something to Go Viral
February 18, 2013 By
You May Not Understand Why Something is Popular There is a genre of viral videos that many people have seen but may not realize…cats. CATS isn’t an abbreviation but rather the furry, adorable animal. Almost any cat can go viral: animated cats, real cats, even cats doing human activities. Keyboard Cat has 29 million views, [...]
How to Make Long Content Readable and Shareable
February 14, 2013 By
Convinced there’s no point in writing long blog posts? A scientific study of New York Times articles suggests viral articles are actually more likely to be long. Comprehensive blog posts have a way of attracting attention and links, no matter how much we want to picture the modern consumer as a YouTube surfer with the [...]
Blogging: You Are Doing it Wrong!
February 13, 2013 By
We all know there are a ton of blogs out there and most of us know that many of them offer terrible content. If you are new to blogging I am going to give 5 tips to help you write blog posts people might actually read. 1. Don’t start off by telling the reader about [...]
Tapping into Your Well of Followers for Some Much-Needed Content
February 13, 2013 By
When it comes to content generation, one source for ideas can often get overlooked: your brand’s fans and followers. Obviously the more passionate fans you have, the better, but even if you’ve only got a small group of followers, interacting with them is beneficial for both parties. On their end, your fans get the warm [...]
Copywriting Without Sounding Pushy
February 12, 2013 By
Creating overly pushy copy is one of the fastest ways to lose your audience. Your readers will reject the writing and approach the content you create in the future with suspicion. Even if the main body of your copy is concise and well written, your target demographic may never read it if they’re put off [...]
2013 State of Content Marketing Study: Interactive White Paper
February 12, 2013 By
We at CopyPress are proud to announce the release our 2013 State of Content Marketing Study and White Paper. The study is the result of a survey with 329 marketing decision makers as respondents. To access the full white paper with all of the survey data, interviews, and case studies, enter your email address in [...]
