You May Not Understand Why Something is Popular There is a genre of viral videos that many people have seen but may not realize…cats. CATS isn’t an abbreviation but rather the furry, adorable animal. Almost any cat can go viral: animated cats, real cats, even cats doing human activities. Keyboard Cat has 29 million views, [...]
How to Make Long Content Readable and Shareable
February 14, 2013 By
Convinced there’s no point in writing long blog posts? A scientific study of New York Times articles suggests viral articles are actually more likely to be long. Comprehensive blog posts have a way of attracting attention and links, no matter how much we want to picture the modern consumer as a YouTube surfer with the [...]
Blogging: You Are Doing it Wrong!
February 13, 2013 By
We all know there are a ton of blogs out there and most of us know that many of them offer terrible content. If you are new to blogging I am going to give 5 tips to help you write blog posts people might actually read. 1. Don’t start off by telling the reader about [...]
Tapping into Your Well of Followers for Some Much-Needed Content
February 13, 2013 By
When it comes to content generation, one source for ideas can often get overlooked: your brand’s fans and followers. Obviously the more passionate fans you have, the better, but even if you’ve only got a small group of followers, interacting with them is beneficial for both parties. On their end, your fans get the warm [...]
Copywriting Without Sounding Pushy
February 12, 2013 By
Creating overly pushy copy is one of the fastest ways to lose your audience. Your readers will reject the writing and approach the content you create in the future with suspicion. Even if the main body of your copy is concise and well written, your target demographic may never read it if they’re put off [...]
2013 State of Content Marketing Study: Interactive White Paper
February 12, 2013 By
We at CopyPress are proud to announce the release our 2013 State of Content Marketing Study and White Paper. The study is the result of a survey with 329 marketing decision makers as respondents. To access the full white paper with all of the survey data, interviews, and case studies, enter your email address in [...]
Fresh Pressed: 2/11/2013
February 11, 2013 By
Today’s Category: Content Creation 11 Steps to Make Sure Your Next Webinar Is a Total Flop So, you’ve decided to host a webinar. Great idea! Webinars are fantastic for generating high quality leads, and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? That’s a whole different ball game. If [...]
How to Leverage Social Sites Like a Content King – Part 1
February 11, 2013 By
While there are countless social sites content writers and managers must know about and use infrequently, there are the so-called seven sisters that must be mastered. These ivy league-like social sites require careful attention, skill and a continual time investment in order to be leveraged for social content success. Without further ado, here are the [...]
Weekly Newsletter & An Exclusive Content Sneak Peek
February 8, 2013 By
Each Friday, we send out a weekly recap newsletter that showcases some of the most popular blog articles for the previous week, a recent edition of Fresh Pressed, and features an exclusive article to share with just our newsletter subscribers. Today, we wanted to share a sample of one of the exclusive articles that was [...]
How to Transition from Poster Design to Infographic Design
February 6, 2013 By
I want to discuss the basics of designing an infographic [IG] for someone who may be new to the niche. This will also be helpful to arm some non-designers with what types of decisions they’ll need to make down the road or issues they may come up against. Type size When printing, a good standard [...]
