Acquiring new talent is as thrilling as it is daunting for the content managers who must train them. New talent means new abilities and aptitudes, which a clever content guru could quickly put to work for clients’ agendas. However, proceeding requires caution and expertise in the fine art of training people who already have hefty [...]
Ideation Will Save Your Content: My Process and Why You Should Have One
February 4, 2013 By
Have you ever sat down with nothing but a blank screen, an idea and the intention of writing a stellar article? That’s precisely what I just did. Guess what? I’ve drawn a blank. Sometimes we get ahead of ourselves when it comes to the process of writing. With a quick approaching deadline, it’s tempting to sit down [...]
Sending an Off-The-Wall Pitch
February 1, 2013 By
When checking their email, busy bloggers sit with their fingers on the delete button. “According to email provider ExactTarget, people take 2.7 seconds to decide if they will read, forward, or delete a message.” You only get one shot at this, so what are you going to do with your 2.7 seconds? My advice is [...]
4 Ways Your Content Marketing is Failing
January 31, 2013 By
Content marketing is a critical part of your online marketing strategies today. Unfortunately, it is easy to work hard and fail at the same time. I am going to breakdown four areas where I see businesses failing in content marketing and hope that you can avoid these failures in the future. 1. Your Infographic Offers [...]
What Type of Content Marketer Are You? [Infographic]
January 30, 2013 By
Have you ever thought about what it takes to be an online marketer? Or questioned how well suited you are to your current role? Well if you ask yourself that question.. this flowchart probably won’t help you. It is however fun to follow it through though and see if you land on your current role [...]
How to Determine A Blog’s Audience Demographics
January 30, 2013 By
Audience: a regular public that manifests interest, support, enthusiasm, or the like; a following. Hopefully if you own a blog, you have a very strong audience. An audience is something all bloggers constantly work and strive to build. When we are building connections with websites, we need answers to a variety of questions: who is [...]
Marketing Insights From the Manti Te’o Scandal
January 29, 2013 By
My picture is above this post. There I am smiling at you, right next to a byline telling you that I wrote this. Does the photo above this article make you feel more connected to my content? Do you trust my words more now that you know who I am? Obliviously, I think so. Or [...]
How To Find Guest Post Opportunities on Twitter
January 29, 2013 By
For anyone who does outreach, you know searching for “sites that accept guest posts” can get monotonous. Dare I say, it’s probably the least exciting part of the job. To break up this more tedious aspect of outreach, I find a lot of ways to do the same thing. For example, I use about five [...]
Content: Knowing When to Create An Article vs. An Infographic
January 28, 2013 By
When a piece of content is already created and promoted, it’s too late to wonder if it would have been better received in a different format. While infographics are visually appealing and dynamic, articles are less expensive for clients and more easily seeded. How is a content manager or client to determine which form of [...]
How to Prevent Deadline Problems in Content Production
January 28, 2013 By
When running a company or dealing with clients, your first priority should always be the customer. Without your clients and customers, you have no company, so you should do whatever possible to make sure they are satisfied 100% of the time. I deal with clients on a day to day basis and have the responsibility [...]
