You spent all of 2012 clutching tightly to your traditional marketing strategies – SEO, email marketing, cold calling, snail mail and event marketing. It was a robust portfolio in which you dug deep into your financial pockets to support. But the end of the year ROI statement was not what you expected. It’s now 2013, [...]
Snyde Comments: What is Authorship, Really?
January 11, 2013 By
Joe Hall did not write this post, Dave Snyder did, but we will get into that later. Sometimes we break things into such small fragments that we lose the true power of the whole. I am feeling this more and more as I read what is coming out of certain marketing circles about the concept [...]
Finding and Using Trending Content to Your Advantage Without Being an Obnoxious Brat
April 25, 2012 By
If we were in an elementary school setting right now, I’d ask the class, “Class, what’s the most important part of online marketing?” And then the class would collectively shout, “LIIIINKS!” Except for Little Jimmy, who would be in the back screaming or drawing on himself with magic marker.
CopyPress March Madness: The Ultimate Champion Is…
April 2, 2012 By
You’ve made your voices heard: we’re pleased to announce the first-ever winner of our CopyPress March Madness series is none other than… LISA BARONE! Barone started her road to victory by defeating fellow female Rae “Sugarrae” Hoffman Dolan in our Elite Eight round before moving on to trounce Shoemoney in our Final Four. Finally, Barone [...]
CopyPress March Madness: Championship Round
March 29, 2012 By
We’ve tallied your votes and the results are in!
After two exciting rounds, our final would-be champions are…
CopyPress March Madness: Final Four
March 27, 2012 By
Welcome to the second round of CopyPress’s first-ever March Madness series! We’ve tallied your votes from our Elite 8 round and we’re now ready to reveal the winners you chose!
Introducing CopyPress March Madness: Elite 8
March 23, 2012 By
LET’S GET READY TO RRRRRRRRRRRRUMBLE!
We’re so excited to kick off CopyPress’s inaugural March Madness Tournament! Throughout the series, we’ll be pairing up two legendary industry bloggers in an epic blogging battle to the death….
The World of Content Marketing is About to Change: Can Your Company Keep Up?
March 13, 2012 By
The Content Marketing Institute recently asked nine leading experts to predict the future of content marketing in 2015. The results were predictable: experts talked about the rise of mobile publishing, an increased focus on video, and the power of real-time content.
Yet the article pointed to a looming trend on the content marketing horizon, a shifting focus from the blanket “Content is King” mantra. Unless we start embracing relevant, measured content, the King is about to be dethroned.
What Is Your Content Conversion Rate? 9 Ways to Measure Your Content’s Success
March 5, 2012 By
What is your content conversion rate?
That’s the search phrase that sent someone to the CopyPress site recently. At first glance, it’s easy to shrug it off — more has been written about conversion rates and ROI in the past few years than we could ever cover, right?
CopyPress of the Future: Sign Up Now
Today CopyPress stands as a closed marketplace for content in a variety of formats, and an enterprise services division backed by awesome tools. However, all of this is leading to a very different future. By the end of the year we will be ready to launch our open marketplace for creatives, replacing our closed system, [...]