Today CopyPress stands as a closed marketplace for content in a variety of formats, and an enterprise services division backed by awesome tools. However, all of this is leading to a very different future. By the end of the year we will be ready to launch our open marketplace for creatives, replacing our closed system, [...]
You spent all of 2012 clutching tightly to your traditional marketing strategies – SEO, email marketing, cold calling, snail mail and event marketing. It was a robust portfolio in which you dug deep into your financial pockets to support. But the end of the year ROI statement was not what you expected. It’s now 2013, [...]
Joe Hall did not write this post, Dave Snyder did, but we will get into that later. Sometimes we break things into such small fragments that we lose the true power of the whole. I am feeling this more and more as I read what is coming out of certain marketing circles about the concept [...]
If we were in an elementary school setting right now, I’d ask the class, “Class, what’s the most important part of online marketing?” And then the class would collectively shout, “LIIIINKS!” Except for Little Jimmy, who would be in the back screaming or drawing on himself with magic marker.
You’ve made your voices heard: we’re pleased to announce the first-ever winner of our CopyPress March Madness series is none other than… LISA BARONE! Barone started her road to victory by defeating fellow female Rae “Sugarrae” Hoffman Dolan in our Elite Eight round before moving on to trounce Shoemoney in our Final Four. Finally, Barone [...]
We’ve tallied your votes and the results are in!
After two exciting rounds, our final would-be champions are…
Welcome to the second round of CopyPress’s first-ever March Madness series! We’ve tallied your votes from our Elite 8 round and we’re now ready to reveal the winners you chose!
LET’S GET READY TO RRRRRRRRRRRRUMBLE!
We’re so excited to kick off CopyPress’s inaugural March Madness Tournament! Throughout the series, we’ll be pairing up two legendary industry bloggers in an epic blogging battle to the death….
The Content Marketing Institute recently asked nine leading experts to predict the future of content marketing in 2015. The results were predictable: experts talked about the rise of mobile publishing, an increased focus on video, and the power of real-time content.
Yet the article pointed to a looming trend on the content marketing horizon, a shifting focus from the blanket “Content is King” mantra. Unless we start embracing relevant, measured content, the King is about to be dethroned.
What is your content conversion rate?
That’s the search phrase that sent someone to the CopyPress site recently. At first glance, it’s easy to shrug it off — more has been written about conversion rates and ROI in the past few years than we could ever cover, right?