Today’s Category: Conversion Keep An Inifinite Memory for your Metrics Often, you want to look at your metrics over a longer time period than usual in order to identify long-term trends. This is especially true if your metrics are “jagged” and move around a lot. You have two choices: You could use a larger time [...]
Fresh Pressed: 5/9/2013
May 9, 2013 By
Today’s Category: Conversion Focus on Both Brand Building and Revenue Generation (Not Just One) There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation. Marketing agencies [...]
Improve Your Content’s ROI in 9 Steps
May 6, 2013 By
Getting a worthwhile return on investments is a matter of livelihood for content marketers and creators. If your team is struggling to provide results for clients, then it’s time to take the necessary steps to boost social traction. Here are a few simple steps to kick your ROI into overdrive. Remember to review these steps once [...]
Fresh Pressed: 5/2/2013
May 2, 2013 By
Today’s Category: Conversion Most Companies Spend Less Than 5% of Marketing Budgets on Conversion Optimization A majority of companies (53%) spend less than 5% of their total marketing budgets on optimization activities, despite the fact that a small uplift in conversion rates can translate into millions of dollars of extra revenue. The findings come from [...]
Fresh Pressed: 4/25/2013
April 25, 2013 By
Today’s Category: Conversion Call to Action Buttons: The Ultimate Guide on Which Ones Convert and Why Ask around, what are the 3 main elements that you have tested on your landing page? I think 9 out of 10 people will tell you that they have tested their CTAs at some point in their testing process. [...]
Fresh Pressed: 4/18/2013
April 18, 2013 By
Today’s Category: Conversion How To Optimize Contact Forms For Conversions [Infographic] Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me your mother’s maiden name. How rude. Personally I love forms. Why? Because I get to write about how annoying [...]
Fresh Pressed: 4/11/2013
April 11, 2013 By
Today’s Category: Conversion Infographic: How Colors Affect Conversions Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same. Click on the infographic below to view a larger version: 92.6% of people say the visual dimension is the #1 influencing factor affecting their [...]
Fresh Pressed: 4/4/2013
April 4, 2013 By
Today’s Category: Conversion Want social ROI? Study Shows Content is Key As Americans turn their attention to the web for both professional and social purposes, marketers will follow suit, as evidenced in Global Web Index’s “A Global Analysis of How Consumers Spend Their Media Time” report. The data found global digital marketing, including social media [...]
Fresh Pressed: 3/28/2013
March 28, 2013 By
Today’s Category: Conversion Conversion Rate Experts’ Method: Scientifically Enhance Conversion Rates For any business, conversions are important. Until recently, increasing your conversion rate has been a matter of trial and error. You would have to do your best to guess what will entice customers the most, implement it and hope it worked. Now, the Conversion [...]
Fresh Pressed: 3/21/2013
March 21, 2013 By
Today’s Category: Conversion 20 Critical Do’s and Don’ts for Clickable Calls-to-Action Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean [...]
