Why Your “Go-to” Web Marketing Tactics May Let You Down

The views & opinions expressed in any guest post featured on our site are those of the guest author and do not necessarily reflect the views & opinions of CopyPress. Unfortunately, some of the same problems at home can transfer into the workplace—the biggest problem being change. Change is obviously a good thing and a necessary thing, […]

Fresh Pressed: 4/3/2014

Today’s Category: Conversion The Guide to Effectively A/B Test Your Email Creative Visuals are an essential aspect of your marketing campaigns, especially when it comes to your email messaging on behalf of your organization since 40 percent of people respond better to visual information over plain text. Since visuals are an important factor in the […]

Fresh Pressed: 3/27/2014

Today’s Category: Conversion Email Marketing Essentials: A Checklist for Writing Emails That Get Opened If an email arrives in Judy’s inbox and she never opens it, was it worth the send? Email Marketing is all about the open. Digital marketers who throw their hearts and souls into creating email campaigns with real personality and value […]

The Latest Improvements to the CopyPress Client Onboarding Process

In the last couple of months, CopyPress has witnessed serious growth, and with growth comes growing pains. Our copy and connections teams have witnessed firsthand these changes and its pains. This caused us to take a step back and review our current systems and processes. What we learned was that our systems and processes are […]

Fresh Pressed: 3/20/2014

Today’s Category: Conversion Don’t Share Leads, Share Lead Intelligence The exchange of information between an organizations’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. It’s not difficult to wrap your head around this statement; in fact, you might call it obvious. The meat of the matter is found […]

The 2014 State of Content Marketing Survey is Now Open

Calling All Marketing Decision-Makers! We are excited to announce the launch of our second annual State of Content Marketing Survey, a professional study of the marketing landscape to reflect on the industry in 2013 and learn what practitioners feel 2014 will bring in regard to content online. You may recall seeing last year’s survey, from […]

Cougar Town and Target: Monetizing the Second Screen

A recent survey by found that millennials spend 18 hours per day engaging with media, and often use multiple devices at once. Oftentimes this is in the form of watching TV while playing on tablets or texting on smartphones. In the past few years, many TV shows have tried to tap into this multitasking, but only […]

Fresh Pressed: 3/13/2014

Today’s Category: Conversion 26 Free Must-Have Tools for PPC Success Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper). PPC is no different. While it’s certainly possible to […]

Tools and Tips to Make the Purchase Process Easier

Getting someone on your site to look at your product is one thing, but getting someone to buy your product is another. Last month, I brought up a few reasons why I didn’t buy your product; today I am providing tools and solutions to help make your purchase process easier. Most people bail out in […]

Fresh Pressed: 3/6/2014

Today’s Category: Conversion The One Step I Miss in Retargeting What’s the one step I miss constantly in retargeting, the one step that would save me money, save me time, and not irritate my buyers? Knocking out purchasers. What’s the point of showing ads to someone who has already bought? This is the hardest part […]