Today’s Category: Conversion How to Get New Users to Become Paying Customers It’s easy to have a laser focus on trying to increase new user sign ups. Especially when we are constantly being bombarded with literature out there like: “How to Increase Your Sign Up Conversions!” and “How to Create the Ultimate Sign Up Button!” [...]
Fresh Pressed: 3/7/2013
March 7, 2013 By
Today’s Category: Conversion Which Content Marketing Tactics Get the Best ROI? Articles receive top marks for return on investment. In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers. Compelling content can help marketers tell a story, but it can [...]
An Interview with Neil Patel
March 6, 2013 By
For the second segment in our CopyPress interview series, we talked with Neil Patel and picked his brain about content marketing & strategy. Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences, including: SMX, PubCon, web [...]
Fresh Pressed: 2/28/2013
February 28, 2013 By
Today’s Category: Conversion 8 KPIs Your Content Marketing Measurement Should Include Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring “hits” on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made digital marketing reporting more [...]
Fresh Pressed: 2/21/2013
February 21, 2013 By
Today’s Category: Conversion Forget Opens: The Stat You Really Need To Track Is Sales Too many email marketers are focusing on opens. By “opens,” I mean open rates, the ratio of people who receive a marketing email to those who actually open it. Opens are a very popular stat to track, talk about and try [...]
5 Busted SEO Myths for 2013
February 20, 2013 By
SEO has undergone many changes over the past year. It has received a ton of attention and criticism, and continues to be a focus of debate since the Panda and Penguin updates. The problem with SEO is that it has always been open to interpretation, and as a result, plenty of myths are floating around. Some of them [...]
Fresh Pressed: 2/14/2013
February 14, 2013 By
Today’s Category: Conversion How Your B2B Content Marketing and Sales Can Work Hand-in-Hand A recent study really got me thinking about the role of the sales team in the B2B content marketing process, and vice-versa. The ITSMA 2012 How Buyers Consume Information study asked an interesting question: “At what stage in the buying process do [...]
2013 State of Content Marketing Study: Interactive White Paper
February 12, 2013 By
We at CopyPress are proud to announce the release our 2013 State of Content Marketing Study and White Paper. The study is the result of a survey with 329 marketing decision makers as respondents. To access the full white paper with all of the survey data, interviews, and case studies, enter your email address in [...]
Fresh Pressed: 2/7/2013
February 7, 2013 By
Today’s Category: Conversion Key Email Engagement Tactics: Benchmarks and Trends With some 44% of email opens now via mobile devices,* fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics. Among those 50% of [...]
Fresh Pressed: 1/31/2013
January 31, 2013 By
Today’s Category: Conversion Google: Image Search Overhaul Will Deliver Higher Click-Through Rates Google will be rolling out an overhaul to its image search function. The revamped image search will provide a more prominent display space for selected images and a new scrolling function to make it easier to look at results. “You will be able [...]
